Share price
₹69.7 latest close · −59.7% over the last 90 sessions
₹69.7 month-end · −75.7% over 12 months
₹69.7 month-end · −81.6% since Jun '24
52-week range ₹67.35 to ₹311.00 · 1-year volatility 67.7%
Was the rally earned?
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 19.3x to 4.7x); per-share earnings added 0 points.
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 3 years and 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-87.8% (2023-08 peak to 2026-11 low, not yet recovered)
-51.0% (2022-10 peak to 2023-03 low, recovered 2023-05)
-16.8% (2023-07 peak to 2023-07 low, recovered 2023-08)
Is it expensive against its own past and its peers?
Usual range 7.8x to 20.3x since 2024-06.
79% below the Consumer Services median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Services peers?
Each cell is the company's percentile rank among its Consumer Services peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE80th▲ 6 pts vs a year ago
- Revenue growth27th▼ 41 pts vs a year ago
- EPS growth49th▲ 16 pts vs a year ago
- Debt/equity ↓49thflat vs a year ago
- Cash cycle ↓9th▼ 4 pts vs a year ago
- P/E ↓94th▲ 28 pts vs a year ago
- 12M momentum3rd▼ 81 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Services sector page Watch it move against Consumer Services in the Observatory
What is the price implying?
At a P/E of 4.7x, the price would imply about −0.3%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Earnings figures have not updated recently, so the company is left out of the lists.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Services The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹69.70
- P/E
- 4.7x
- ROCE
- 18.0%
- Market Cap
- ₹111 cr
- Revenue (TTM)
- ₹102 cr
- P/S
- 1.1x
- P/B
- 0.7x
- ROE
- 14.3%
- Debt / Equity
- 0.3x
- Promoter Holding
- 44.0%
- 12M Momentum
- -75.7%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance7%Within range
Other income as a share of pre-tax profit (trailing twelve months): 7.1%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate—Not enough data
Not enough reported data to compute this.
Cash conversion—Not enough data
Not enough reported data to compute this.
Free cash flow—Not enough data
Not enough reported data to compute this.
Receivable days vs history+50 daysBeyond threshold
Debtor days are above the median of the previous three fiscal years by 50 days (307 vs 257). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress—Not enough data
Not enough reported data to compute this.
Payable days—Not enough data
Not enough reported data to compute this.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, promoters trimmed 10.8 pts; FIIs trimmed 7.0 pts; DIIs trimmed 6.3 pts.
- The number of shareholders rose from 1,078 to 4,194 (+289%) between Mar 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like PHANTOM DIGITAL EFFECTS LTD today on valuation, return on capital, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −33% to +25% vs the market, against −5% for all non-financial companies in the same months.
- The gap against the base rate (−7.2%, 80% range −14.2% to +6.6%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 3 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 35 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| DEEM Producer Manufacturing |
Feb 2025 | 7x | 14% | −67% | −69% | −47% |
| SHEMAROO Consumer Services |
Feb 2020 | 2x | 21% | −84% | −85% | −20% |
| ARVINDPORT Industrial Services |
Sep 2025 | 8x | — | −64% | −69% | −28% |
| BALAXI Health Technology |
May 2025 | 10x | 21% | −58% | −65% | −49% |
| TIRUPATIFL Producer Manufacturing |
Nov 2023 | 12x | 32% | −42% | −52% | +215% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: interest cover, debt/equity and drawdown from 12-month high. Not used (unavailable for this company): operating margin. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 5 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What changed?
12 events since Mar '23
- NovPriceFell 88% from the Aug 2023 peak to the Nov 2026 low.
- SepPeer rankSlipped to the 3rd quartile of Consumer Services on EPS growth (from the 2nd quartile).
- JunValuationP/E fell below the 10th percentile of its own history to date (11.8x).
- JunPeer rankMoved into the top quartile of Consumer Services on ROCE (from the 2nd quartile).
- DecPromoterPromoter holding fell 9.9 pts to 44.8%.
- SepPeer rankSlipped to the 2nd quartile of Consumer Services on ROCE (from the top quartile).
- JunResultsRevenue (TTM) reached a new high of ₹102 cr.
- JunInstitutionsFII + DII holding fell 4.8 pts over 2 quarters to 0.2%.
Show 4 earlier events
- MarPromoterPromoter holding fell 9.1 pts to 54.8%.
- MarInstitutionsFII + DII holding rose 15.9 pts over 1 quarter to 15.9%.
- MayPriceRegained the 2022-10 peak, 2 months after the low.
- MarPriceFell 51% from the Oct 2022 peak to the Mar 2023 low.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history30 months · 2024-06 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 4.7x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-10 | 4.8x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-09 | 5.9x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-08 | 8.0x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-07 | 11.3x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-06 | 11.8x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-05 | 12.3x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-04 | 13.1x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-03 | 10.6x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-02 | 14.5x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2026-01 | 13.6x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-12 | 15.7x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-11 | 19.3x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-10 | 16.4x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-09 | 15.6x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-08 | 17.4x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-07 | 20.2x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-06 | 17.0x | ₹102 cr | 14.3% | 18.0% | 0.3x |
| 2025-05 | 14.1x | ₹89 cr | 19.6% | — | 0.1x |
| 2025-04 | 13.7x | ₹89 cr | 19.6% | — | 0.1x |
| 2025-03 | 10.1x | ₹89 cr | 19.6% | — | 0.1x |
| 2025-02 | 12.3x | ₹89 cr | 19.6% | — | 0.1x |
| 2025-01 | 12.2x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-12 | 12.0x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-11 | 14.8x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-10 | 18.0x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-09 | 19.6x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-08 | 21.6x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-07 | 22.2x | ₹89 cr | 19.6% | — | 0.1x |
| 2024-06 | 21.3x | ₹89 cr | 19.6% | — | 0.1x |