Share price
₹6.21 latest close · −21.3% over the last 90 sessions
₹6.21 month-end · −34.1% over 12 months
₹6.21 month-end · −65.4% over 3 years
₹6.21 month-end · −32.5% since Jan '19
52-week range ₹5.56 to ₹10.64 · 1-year volatility 47.7%
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-77.3% (2022-09 peak to 2026-10 low, not yet recovered)
-62.6% (2019-03 peak to 2020-03 low, recovered 2021-07)
-46.9% (2022-01 peak to 2022-06 low, recovered 2022-09)
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE1stflat vs a year ago
- Op. margin6th▲ 3 pts vs a year ago
- Revenue growth11th▲ 9 pts vs a year ago
- EPS growth1st▼ 14 pts vs a year ago
- Debt/equity ↓1stflat vs a year ago
- Cash cycle ↓52nd▲ 22 pts vs a year ago
- P/E ↓48th▼ 31 pts vs a year ago
- 12M momentum14th▼ 5 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
Trailing earnings per share are negative, so a P/E-based figure does not exist. See the loss-makers list on the Expectations Gap page for a revenue-based version.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹6.21
- ROCE
- -12.0%
- Market Cap
- ₹40 cr
- Revenue (TTM)
- ₹158 cr
- P/S
- 0.3x
- P/B
- 4.0x
- ROE
- -119.5%
- Operating Margin
- -3.2%
- Debt / Equity
- 5.8x
- Promoter Holding
- 33.1%
- 12M Momentum
- -34.2%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance—Not enough data
Not enough reported data to compute this.
Tax rate—Not enough data
Not enough reported data to compute this.
Cash conversion—Not enough data
Not enough reported data to compute this.
Free cash flow5 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 5. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history-8 daysWithin range
Debtor days are below the median of the previous three fiscal years by 8 days (51 vs 59). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress0% of fixed assetsWithin range
Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days+18 days / 2 yrsWithin range
Days payable changed by +18 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, promoters trimmed 3.8 pts; FIIs added 1.4 pts.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like CELEBRITY FASHIONS LTD today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −13% to +66% vs the market, against −1% for all non-financial companies in the same months.
- The analogs' median sat above that base rate (gap +20.8%, 80% range +4.9% to +29.4%), but the matches cluster in only 6 distinct 12-month windows.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 7 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 38 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| SETCO Producer Manufacturing |
Apr 2022 | — | -8% | +6% | −34% | −57% |
| NITCO Producer Manufacturing |
Aug 2023 | — | -11% | −9% | −28% | +168% |
| ASAL Producer Manufacturing |
Jul 2020 | — | -22% | −43% | −54% | +98% |
| GLOBALVECT Industrial Services |
Jan 2022 | — | -5% | +25% | −32% | −10% |
| SELMC Process Industries |
Apr 2025 | — | -15% | −42% | −46% | −31% |
Show the other 3 matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| NIBL Producer Manufacturing |
May 2025 | — | -17% | −24% | −44% | +13% |
| SHAHALLOYS Non-Energy Minerals |
Jan 2025 | — | -5% | −17% | −42% | −5% |
| IMAGICAA Consumer Services |
Apr 2021 | — | -27% | +49% | −30% | +106% |
How reliable is this?
Matched on P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, drawdown from 12-month high and interest cover. Not used (unavailable for this company): P/E. This company is loss-making, so it was only compared with loss-making companies. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What changed?
27 events since Jun '19
- OctPriceFell 77% from the Sep 2022 peak to the Oct 2026 low.
- AugSharesShare count is up 8.3% over 12 months.
- JulSharesShare count is up 5.3% over 12 months.
- JunPeer rankSlipped to the bottom quartile of Consumer Non-Durables on ROCE (from the 3rd quartile).
- SepResultsEPS (TTM) turned negative.
- JunSharesShare count is up 5.6% over 12 months.
- AprValuationP/E crossed above the 90th percentile of its own history to date (18.5x).
- JunResultsYear-on-year EPS growth turned negative.
Show 19 earlier events
- JunValuationP/E crossed above the 90th percentile of its own history to date (12.1x).
- JunPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on ROCE (from the 2nd quartile).
- JanDebtDebt / equity halved over 12 months to 5.40x.
- SepPriceRegained the 2022-01 peak, 3 months after the low.
- AugValuationP/E crossed above the 90th percentile of its own history to date (10.3x).
- JunResultsEPS (TTM) turned positive.
- JunPriceFell 47% from the Jan 2022 peak to the Jun 2022 low.
- JunPeer rankMoved into the 2nd quartile of Consumer Non-Durables on ROCE (from the bottom quartile).
- JunDebtDebt / equity halved over 12 months to 5.40x.
- JunSharesShare count is up 8.3% over 12 months.
- DecPriceRegained the 2021-08 peak, 3 months after the low.
- SepPriceFell 40% from the Aug 2021 peak to the Sep 2021 low.
- JulPriceRegained the 2019-03 peak, 16 months after the low.
- JunResultsEPS (TTM) turned negative.
- JunPeer rankSlipped to the bottom quartile of Consumer Non-Durables on ROCE (from the 3rd quartile).
- JunResultsRevenue (TTM) reached a new high of ₹232 cr.
- MarPriceFell 63% from the Mar 2019 peak to the Mar 2020 low.
- JunResultsEPS (TTM) turned positive.
- JunPeer rankMoved into the 3rd quartile of Consumer Non-Durables on ROCE (from the bottom quartile).
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history95 months · 2019-01 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | — | ₹158 cr | -119.5% | -12.0% | 5.8x |
| 2026-10 | — | ₹158 cr | -119.5% | -12.0% | 5.8x |
| 2026-09 | — | ₹158 cr | -119.5% | -12.0% | 5.8x |
| 2026-08 | — | ₹172 cr | -165.4% | -12.0% | 5.8x |
| 2026-07 | — | ₹172 cr | -165.4% | -12.0% | 5.8x |
| 2026-06 | — | ₹172 cr | -165.4% | -12.0% | 5.8x |
| 2026-05 | — | ₹180 cr | -81.4% | -13.0% | 3.2x |
| 2026-04 | — | ₹180 cr | -81.4% | -13.0% | 3.2x |
| 2026-03 | — | ₹180 cr | -81.4% | -13.0% | 3.2x |
| 2026-02 | — | ₹173 cr | -81.2% | -13.0% | 3.2x |
| 2026-01 | — | ₹173 cr | -81.2% | -13.0% | 3.2x |
| 2025-12 | — | ₹173 cr | -81.2% | -13.0% | 3.2x |
| 2025-11 | — | ₹170 cr | -82.3% | -13.0% | 3.2x |
| 2025-10 | — | ₹170 cr | -82.3% | -13.0% | 3.2x |
| 2025-09 | — | ₹170 cr | -82.3% | -13.0% | 3.2x |
| 2025-08 | — | ₹165 cr | -91.5% | -13.0% | 3.2x |
| 2025-07 | — | ₹165 cr | -91.5% | -13.0% | 3.2x |
| 2025-06 | — | ₹165 cr | -91.5% | -13.0% | 3.2x |
| 2025-05 | — | ₹208 cr | -53.1% | 11.0% | 2.0x |
| 2025-04 | — | ₹208 cr | -53.1% | 11.0% | 2.0x |
| 2025-03 | — | ₹208 cr | -53.1% | 11.0% | 2.0x |
| 2025-02 | — | ₹242 cr | -41.3% | 11.0% | 2.0x |
| 2025-01 | — | ₹242 cr | -41.3% | 11.0% | 2.0x |
| 2024-12 | — | ₹242 cr | -41.3% | 11.0% | 2.0x |
| 2024-11 | — | ₹283 cr | -26.5% | 11.0% | 2.0x |
| 2024-10 | — | ₹283 cr | -26.5% | 11.0% | 2.0x |
| 2024-09 | — | ₹283 cr | -26.5% | 11.0% | 2.0x |
| 2024-08 | 51.4x | ₹343 cr | 5.5% | 11.0% | 2.0x |
| 2024-07 | 51.8x | ₹343 cr | 5.5% | 11.0% | 2.0x |
| 2024-06 | 56.9x | ₹343 cr | 5.5% | 11.0% | 2.0x |
| 2024-05 | 15.7x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2024-04 | 18.5x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2024-03 | 15.1x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2024-02 | 14.7x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2024-01 | 18.2x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-12 | 15.0x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-11 | 15.7x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-10 | 17.4x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-09 | 16.1x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-08 | 17.5x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-07 | 11.2x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-06 | 12.1x | ₹364 cr | 23.4% | 13.0% | 3.1x |
| 2023-05 | 7.9x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2023-04 | 8.8x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2023-03 | 7.6x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2023-02 | 8.3x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2023-01 | 10.0x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-12 | 10.6x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-11 | 12.3x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-10 | 13.1x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-09 | 11.5x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-08 | 10.3x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-07 | 7.7x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-06 | 7.6x | ₹328 cr | 63.1% | 16.0% | 5.4x |
| 2022-05 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2022-04 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2022-03 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2022-02 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2022-01 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-12 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-11 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-10 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-09 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-08 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-07 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-06 | — | ₹233 cr | -157.8% | 0.0% | 22.3x |
| 2021-05 | 2.0x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2021-04 | 1.5x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2021-03 | 1.6x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2021-02 | 2.0x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2021-01 | 1.6x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-12 | 1.5x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-11 | 1.3x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-10 | 1.3x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-09 | 1.3x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-08 | 1.3x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-07 | 1.2x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-06 | 1.4x | ₹232 cr | 178.9% | 10.0% | 8.4x |
| 2020-05 | 5.9x | ₹231 cr | — | 12.0% | — |
| 2020-04 | 7.4x | ₹231 cr | — | 12.0% | — |
| 2020-03 | 5.6x | ₹231 cr | — | 12.0% | — |
| 2020-02 | 7.0x | ₹231 cr | — | 12.0% | — |
| 2020-01 | 8.9x | ₹231 cr | — | 12.0% | — |
| 2019-12 | 10.3x | ₹231 cr | — | 12.0% | — |
| 2019-11 | 8.3x | ₹231 cr | — | 12.0% | — |
| 2019-10 | 7.4x | ₹231 cr | — | 12.0% | — |
| 2019-09 | 9.9x | ₹231 cr | — | 12.0% | — |
| 2019-08 | 10.1x | ₹231 cr | — | 12.0% | — |
| 2019-07 | 9.8x | ₹231 cr | — | 12.0% | — |
| 2019-06 | 9.8x | ₹231 cr | — | 12.0% | — |
| 2019-05 | — | ₹204 cr | — | 7.0% | — |
| 2019-04 | — | ₹204 cr | — | 7.0% | — |
| 2019-03 | — | ₹204 cr | — | 7.0% | — |
| 2019-02 | — | ₹204 cr | — | 7.0% | — |
| 2019-01 | — | ₹204 cr | — | 7.0% | — |