Share price
₹4 latest close · −13.6% over the last 90 sessions
₹4 month-end · −41.7% over 12 months
₹4 month-end · −35.0% over 3 years
₹4 month-end · −10.1% since Jan '19
52-week range ₹3.61 to ₹7.59 · 1-year volatility 41.2%
Was the rally earned?
Mostly earnings.
- Per-share earnings took off 30 points, while the multiple moved less (P/E 20.2x to 17.4x).
- The share count fell 12%.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 3 years and 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-75.1% (2024-01 peak to 2026-03 low, not yet recovered)
-73.8% (2019-01 peak to 2019-10 low, recovered 2022-01)
-65.6% (2022-04 peak to 2023-03 low, recovered 2024-01)
Is it expensive against its own past and its peers?
Usual range 10.7x to 40.1x since 2019-01.
22% below the Consumer Services median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Services peers?
Each cell is the company's percentile rank among its Consumer Services peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE33rd▼ 4 pts vs a year ago
- Op. margin57thflat vs a year ago
- Revenue growth69th▲ 30 pts vs a year ago
- EPS growth29th▼ 38 pts vs a year ago
- Debt/equity ↓25th▼ 3 pts vs a year ago
- Cash cycle ↓16thflat vs a year ago
- P/E ↓60thflat vs a year ago
- 12M momentum22nd▼ 9 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Services sector page Watch it move against Consumer Services in the Observatory
What is the price implying?
At a P/E of 21.3x, the price would imply about 16.0%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Below the ₹1,000 cr market-cap floor used for the lists.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Services The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹4.00
- P/E
- 17.4x
- ROCE
- 5.0%
- Market Cap
- ₹87 cr
- Revenue (TTM)
- ₹157 cr
- P/S
- 0.6x
- P/B
- 0.5x
- ROE
- 2.9%
- Operating Margin
- 18.6%
- Debt / Equity
- 0.7x
- Promoter Holding
- 51.7%
- 12M Momentum
- -41.7%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance12%Within range
Other income as a share of pre-tax profit (trailing twelve months): 11.9%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate18%Within range
Median quarterly effective tax rate over about 2.5 years: 17.9%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion0.32xBeyond threshold
Operating cash flow divided by net profit over the last three fiscal years: 0.32x (cash from operations ₹7 cr, net profit ₹22 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow2 of 5 yrsNear threshold
Fiscal years with positive free cash flow in the last 5: 2. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history-27 daysWithin range
Debtor days are below the median of the previous three fiscal years by 27 days (170 vs 197). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress5% of fixed assetsWithin range
Capital work-in-progress is 5% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days—Not enough data
Not enough reported data to compute this.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 3 years, promoters added 4.9 pts.
- The number of shareholders rose from 42,228 to 56,946 (+35%) between Sep 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like BAG FILMS & MEDIA LTD today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −15% to +50% vs the market, against −1% for all non-financial companies in the same months.
- The gap against the base rate (+4.2%, 80% range −2.9% to +9.8%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 6 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 34 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| AROGRANITE Non-Energy Minerals |
Sep 2020 | 11x | 3% | −37% | −41% | +52% |
| MURUDCERA Producer Manufacturing |
Mar 2025 | 24x | 5% | −35% | −56% | −14% |
| SKMEGGPROD Process Industries |
Jun 2022 | 20x | 7% | −38% | −42% | +230% |
| PARACABLES Producer Manufacturing |
Jul 2022 | 26x | 4% | −39% | −39% | +219% |
| ASTRON Process Industries |
Oct 2022 | 20x | 9% | −31% | −36% | −26% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: drawdown from 12-month high, 12-month momentum and interest cover. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What changed?
30 events since Jun '19
- SepPromoterPromoter holding rose 2.4 pts to 51.7% (largest rise since 2026-06).
- SepPeer rankMoved into the 2nd quartile of Consumer Services on operating margin (from the 3rd quartile).
- JunPromoterPromoter holding rose 2.5 pts to 49.4%.
- JunResultsYear-on-year EPS growth turned negative.
- JunPeer rankSlipped to the 3rd quartile of Consumer Services on EPS growth (from the top quartile).
- JunSharesShare count is up 5.0% over 12 months.
- MarResultsRevenue (TTM) reached a new high of ₹149 cr.
- MarPriceFell 75% from the Jan 2024 peak to the Mar 2026 low.
Show 22 earlier events
- DecPeer rankSlipped to the 3rd quartile of Consumer Services on operating margin (from the 2nd quartile).
- JunPeer rankMoved into the 2nd quartile of Consumer Services on operating margin (from the 3rd quartile).
- DecValuationP/E crossed above the 90th percentile of its own history to date (99.0x).
- JunResultsEPS (TTM) turned positive.
- JanPriceRegained the 2022-04 peak, 10 months after the low.
- JunResultsEPS (TTM) turned negative.
- JunPeer rankSlipped to the 3rd quartile of Consumer Services on ROCE (from the 2nd quartile).
- MarPriceFell 66% from the Apr 2022 peak to the Mar 2023 low.
- JunResultsEPS (TTM) turned positive.
- JunPeer rankMoved into the 2nd quartile of Consumer Services on ROCE (from the 3rd quartile).
- JunDebtDebt / equity fell below 1.0x (0.93x).
- FebPriceRegained the 2022-01 peak, 1 month after the low.
- JanPriceRegained the 2019-01 peak, 27 months after the low.
- JanPriceFell 31% from the Jan 2022 peak to the Jan 2022 low.
- JunPeer rankMoved into the 3rd quartile of Consumer Services on ROCE (from the bottom quartile).
- JunDebtDebt / equity rose above 1.0x (1.05x).
- JunResultsEPS (TTM) turned negative.
- JunPeer rankSlipped to the bottom quartile of Consumer Services on ROCE (from the 2nd quartile).
- JanSharesShare count is up 5.3% over 12 months.
- OctPriceFell 74% from the Jan 2019 peak to the Oct 2019 low.
- JunResultsEPS (TTM) turned positive.
- JunPeer rankMoved into the 2nd quartile of Consumer Services on ROCE (from the 3rd quartile).
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history95 months · 2019-01 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 17.4x | ₹157 cr | 2.9% | 5.0% | 0.7x |
| 2026-10 | 16.2x | ₹157 cr | 2.9% | 5.0% | 0.7x |
| 2026-09 | 17.8x | ₹157 cr | 2.9% | 5.0% | 0.7x |
| 2026-08 | 23.1x | ₹150 cr | 2.3% | 5.0% | 0.7x |
| 2026-07 | 23.3x | ₹150 cr | 2.3% | 5.0% | 0.7x |
| 2026-06 | 23.8x | ₹150 cr | 2.3% | 5.0% | 0.7x |
| 2026-05 | 15.8x | ₹149 cr | 4.6% | 6.0% | 0.8x |
| 2026-04 | 16.2x | ₹149 cr | 4.6% | 6.0% | 0.8x |
| 2026-03 | 11.3x | ₹149 cr | 4.6% | 6.0% | 0.8x |
| 2026-02 | 15.5x | ₹140 cr | 5.2% | 6.0% | 0.8x |
| 2026-01 | 16.9x | ₹140 cr | 5.2% | 6.0% | 0.8x |
| 2025-12 | 19.3x | ₹140 cr | 5.2% | 6.0% | 0.8x |
| 2025-11 | 20.2x | ₹139 cr | 5.3% | 6.0% | 0.8x |
| 2025-10 | 20.6x | ₹139 cr | 5.3% | 6.0% | 0.8x |
| 2025-09 | 20.2x | ₹139 cr | 5.3% | 6.0% | 0.8x |
| 2025-08 | 19.7x | ₹136 cr | 5.0% | 6.0% | 0.8x |
| 2025-07 | 21.7x | ₹136 cr | 5.0% | 6.0% | 0.8x |
| 2025-06 | 23.5x | ₹136 cr | 5.0% | 6.0% | 0.8x |
| 2025-05 | 39.6x | ₹134 cr | 2.5% | 6.0% | 0.7x |
| 2025-04 | 35.1x | ₹134 cr | 2.5% | 6.0% | 0.7x |
| 2025-03 | 29.7x | ₹134 cr | 2.5% | 6.0% | 0.7x |
| 2025-02 | 68.9x | ₹126 cr | 1.4% | 6.0% | 0.7x |
| 2025-01 | 81.5x | ₹126 cr | 1.4% | 6.0% | 0.7x |
| 2024-12 | 99.0x | ₹126 cr | 1.4% | 6.0% | 0.7x |
| 2024-11 | 32.5x | ₹135 cr | 4.7% | 6.0% | 0.7x |
| 2024-10 | 37.3x | ₹135 cr | 4.7% | 6.0% | 0.7x |
| 2024-09 | 36.3x | ₹135 cr | 4.7% | 6.0% | 0.7x |
| 2024-08 | 37.4x | ₹132 cr | 4.2% | 6.0% | 0.7x |
| 2024-07 | 33.5x | ₹132 cr | 4.2% | 6.0% | 0.7x |
| 2024-06 | 32.7x | ₹132 cr | 4.2% | 6.0% | 0.7x |
| 2024-05 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2024-04 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2024-03 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2024-02 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2024-01 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-12 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-11 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-10 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-09 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-08 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-07 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-06 | — | ₹112 cr | -1.2% | 2.0% | 0.9x |
| 2023-05 | 28.6x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2023-04 | 29.3x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2023-03 | 26.4x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2023-02 | 31.8x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2023-01 | 32.1x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-12 | 36.4x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-11 | 35.0x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-10 | 36.4x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-09 | 43.2x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-08 | 54.3x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-07 | 40.4x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-06 | 38.6x | ₹121 cr | 2.7% | 5.0% | 0.9x |
| 2022-05 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2022-04 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2022-03 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2022-02 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2022-01 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-12 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-11 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-10 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-09 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-08 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-07 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-06 | — | ₹100 cr | -8.9% | -1.0% | 1.0x |
| 2021-05 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2021-04 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2021-03 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2021-02 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2021-01 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-12 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-11 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-10 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-09 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-08 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-07 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-06 | — | ₹121 cr | -5.4% | 0.0% | 1.0x |
| 2020-05 | 9.7x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2020-04 | 9.1x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2020-03 | 10.6x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2020-02 | 9.1x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2020-01 | 10.9x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-12 | 11.2x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-11 | 12.4x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-10 | 10.6x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-09 | 9.7x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-08 | 16.2x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-07 | 18.2x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-06 | 21.5x | ₹145 cr | 2.5% | 7.0% | 0.9x |
| 2019-05 | — | ₹132 cr | -2.0% | 4.0% | 1.4x |
| 2019-04 | — | ₹132 cr | -2.0% | 4.0% | 1.4x |
| 2019-03 | — | ₹132 cr | -2.0% | 4.0% | 1.4x |
| 2019-02 | — | ₹132 cr | -2.0% | 4.0% | 1.4x |
| 2019-01 | — | ₹132 cr | -2.0% | 4.0% | 1.4x |