Share price
₹104.29 latest close · −16.4% over the last 90 sessions
₹104.29 month-end · −24.6% over 12 months
₹104.29 month-end · −50.5% since Feb '24
52-week range ₹93.20 to ₹151.29 · 1-year volatility 32.5%
Was the rally earned?
Mostly earnings.
- Per-share earnings took off 38 points, while the multiple moved less (P/E 29.8x to 34.9x).
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 3 years and 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-57.9% (2024-02 peak to 2026-10 low, not yet recovered)
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 30.5x to 59.2x since 2024-02.
56% above the Consumer Services median.
The chart loads when you open this tab.
The chart loads when you open this tab.
How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Services peers?
Each cell is the company's percentile rank among its Consumer Services peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE52nd▼ 9 pts vs a year ago
- Op. margin72nd▼ 5 pts vs a year ago
- Revenue growth61stflat vs a year ago
- EPS growth28th▼ 54 pts vs a year ago
- Debt/equity ↓46th▼ 15 pts vs a year ago
- Cash cycle ↓52ndflat vs a year ago
- P/E ↓29th▼ 19 pts vs a year ago
- 12M momentum44th▼ 7 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Services sector page Watch it move against Consumer Services in the Observatory
What is the price implying?
At a P/E of 46.0x, the price would imply about 25.3%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Fewer than six years of annual earnings are available, which is too little to measure delivered growth.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Services The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹104.29
- P/E
- 34.9x
- ROCE
- 9.0%
- Market Cap
- ₹2226 cr
- Revenue (TTM)
- ₹718 cr
- P/S
- 3.1x
- P/B
- 1.7x
- ROE
- 4.8%
- Operating Margin
- 28.0%
- Debt / Equity
- 0.3x
- Promoter Holding
- 68.2%
- 12M Momentum
- -24.6%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance6%Within range
Other income as a share of pre-tax profit (trailing twelve months): 6.1%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate41%Near threshold
Median quarterly effective tax rate over about 2.5 years: 41.0%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion2.32xWithin range
Operating cash flow divided by net profit over the last three fiscal years: 2.32x (cash from operations ₹508 cr, net profit ₹219 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow4 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 4. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history-1 daysWithin range
Debtor days are below the median of the previous three fiscal years by 1 days (21 vs 22). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress5% of fixed assetsWithin range
Capital work-in-progress is 5% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days—Not enough data
Not enough reported data to compute this.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, DIIs trimmed 7.6 pts; FIIs trimmed 1.0 pts.
- The number of shareholders rose from 45,763 to 50,557 (+10%) between Mar 2024 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like APEEJAY SURRENDRA PARK HOT LTD today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −22% to +19% vs the market, against −1% for all non-financial companies in the same months.
- The gap against the base rate (−3.1%, 80% range −9.1% to +4.2%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 5 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 32 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| TARSONS Process Industries |
Feb 2025 | 47x | — | −35% | −43% | −47% |
| SDBL Consumer Non-Durables |
Feb 2020 | 18x | 12% | −32% | −42% | −52% |
| GOCLCORP Process Industries |
Mar 2020 | 15x | 6% | −59% | −63% | −4% |
| ANURAS Health Technology |
Feb 2023 | 43x | 11% | −23% | −29% | −1% |
| KRSNAA Health Services |
Oct 2025 | 31x | 12% | −18% | −24% | −32% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: P/E, 12-month momentum and drawdown from 12-month high. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
16 events since Jun '24
- OctPriceFell 58% from the Feb 2024 peak to the Oct 2026 low.
- JunResultsYear-on-year EPS growth turned negative.
- JunPeer rankSlipped to the 2nd quartile of Consumer Services on operating margin (from the top quartile).
- FebValuationP/E fell below the 10th percentile of its own history to date (30.3x).
- JanPriceVolume reached 5.6x its 50-day median on 2026-01-02; price +1.9% that day.
- DecPeer rankSlipped to the 2nd quartile of Consumer Services on EPS growth (from the top quartile).
- SepPeer rankMoved into the top quartile of Consumer Services on EPS growth (from the 2nd quartile).
- JunDividendStarted paying a dividend (payout 13% of profit).
Show 8 earlier events
- MayPeer rankSlipped to the 2nd quartile of Consumer Services on EPS growth (from the top quartile).
- MarInstitutionsFII + DII holding fell 4.5 pts over 2 quarters to 15.3%.
- FebDebtDebt / equity halved over 12 months to 0.08x.
- FebSharesShare count is up 23.5% over 12 months.
- JanPriceVolume reached 5.1x its 50-day median on 2025-01-03; price +3.2% that day.
- NovPriceVolume reached 18.6x its 50-day median on 2024-11-26; price +4.8% that day.
- JulPriceVolume reached 7.3x its 50-day median on 2024-07-08; price +1.7% that day.
- JunDebtDebt / equity fell below 1.0x (0.08x).
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history34 months · 2024-02 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 34.9x | ₹718 cr | 4.8% | 9.0% | 0.3x |
| 2026-10 | 33.2x | ₹718 cr | 4.7% | 9.0% | 0.3x |
| 2026-09 | 35.4x | ₹718 cr | 4.7% | 9.0% | 0.3x |
| 2026-08 | 36.5x | ₹705 cr | 4.8% | 9.0% | 0.3x |
| 2026-07 | 39.7x | ₹705 cr | 4.8% | 9.0% | 0.3x |
| 2026-06 | 38.9x | ₹705 cr | 4.8% | 9.0% | 0.3x |
| 2026-05 | 30.9x | ₹698 cr | 6.2% | 12.0% | 0.1x |
| 2026-04 | 32.3x | ₹698 cr | 6.2% | 12.0% | 0.1x |
| 2026-03 | 25.6x | ₹698 cr | 6.2% | 12.0% | 0.1x |
| 2026-02 | 30.3x | ₹675 cr | 6.9% | 12.0% | 0.1x |
| 2026-01 | 29.3x | ₹675 cr | 6.9% | 12.0% | 0.1x |
| 2025-12 | 32.3x | ₹675 cr | 6.9% | 12.0% | 0.1x |
| 2025-11 | 29.8x | ₹650 cr | 7.7% | 12.0% | 0.1x |
| 2025-10 | 32.5x | ₹650 cr | 7.7% | 12.0% | 0.1x |
| 2025-09 | 31.1x | ₹650 cr | 7.7% | 12.0% | 0.1x |
| 2025-08 | 38.5x | ₹631 cr | 6.5% | 12.0% | 0.1x |
| 2025-07 | 39.6x | ₹631 cr | 6.5% | 12.0% | 0.1x |
| 2025-06 | 42.2x | ₹631 cr | 6.5% | 12.0% | 0.1x |
| 2025-05 | 42.8x | ₹606 cr | 6.3% | 13.0% | 0.1x |
| 2025-04 | 42.8x | ₹606 cr | 6.3% | 13.0% | 0.1x |
| 2025-03 | 41.5x | ₹606 cr | 6.3% | 13.0% | 0.1x |
| 2025-02 | 40.6x | ₹588 cr | 5.8% | 13.0% | 0.1x |
| 2025-01 | 49.7x | ₹588 cr | 5.8% | 13.0% | 0.1x |
| 2024-12 | 51.3x | ₹588 cr | 5.8% | 13.0% | 0.1x |
| 2024-11 | 55.1x | ₹581 cr | 4.8% | 13.0% | 0.1x |
| 2024-10 | 49.9x | ₹581 cr | 4.8% | 13.0% | 0.1x |
| 2024-09 | 53.0x | ₹581 cr | 4.8% | 13.0% | 0.1x |
| 2024-08 | 46.3x | ₹577 cr | 5.7% | 13.0% | 0.1x |
| 2024-07 | 50.1x | ₹577 cr | 5.7% | 13.0% | 0.1x |
| 2024-06 | 48.1x | ₹577 cr | 5.7% | 13.0% | 0.1x |
| 2024-05 | 61.0x | ₹510 cr | 8.6% | 11.0% | 1.1x |
| 2024-04 | 71.3x | ₹510 cr | 8.6% | 11.0% | 1.1x |
| 2024-03 | 69.2x | ₹510 cr | 8.6% | 11.0% | 1.1x |
| 2024-02 | 76.6x | ₹510 cr | 8.6% | 11.0% | 1.1x |