Share price
₹17.77 latest close · −27.9% over the last 90 sessions
₹17.77 month-end · −45.5% over 12 months
₹17.77 month-end · −61.3% over 3 years
₹17.77 month-end · −25.3% since Jan '19
52-week range ₹14.05 to ₹37.55 · 1-year volatility 49.1%
Was the rally earned?
Earnings helped, the multiple did not.
- Per-share earnings added 18 points, but investors now pay less per rupee of profit (P/E 39.3x to 16.9x), which took 63 points back.
- The share count barely moved.
Earnings helped, the multiple did not.
- Per-share earnings added 18 points, but investors now pay less per rupee of profit (P/E 57.4x to 16.9x), which took 79 points back.
- The share count rose 3%.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-87.9% (2019-01 peak to 2020-03 low, recovered 2022-01)
-74.6% (2023-10 peak to 2026-03 low, not yet recovered)
-36.2% (2022-04 peak to 2022-06 low, recovered 2022-09)
Is it expensive against its own past and its peers?
Usual range 18.3x to 62.7x since 2019-01.
37% below the Consumer Non-Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE25th▲ 4 pts vs a year ago
- Op. margin25th▼ 16 pts vs a year ago
- Revenue growth30th▼ 63 pts vs a year ago
- EPS growth69th
- Debt/equity ↓46th▲ 7 pts vs a year ago
- Cash cycle ↓23rdflat vs a year ago
- P/E ↓72nd▲ 27 pts vs a year ago
- 12M momentum6th▼ 21 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At a P/E of 114.8x, the price would imply about 37.3%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Fewer than six years of annual earnings are available, which is too little to measure delivered growth.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹17.77
- P/E
- 16.9x
- ROCE
- 8.0%
- Market Cap
- ₹161 cr
- Revenue (TTM)
- ₹253 cr
- P/S
- 0.6x
- P/B
- 0.8x
- ROE
- 4.9%
- Operating Margin
- 7.8%
- Debt / Equity
- 0.4x
- Promoter Holding
- 46.5%
- 12M Momentum
- -45.5%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance9%Within range
Other income as a share of pre-tax profit (trailing twelve months): 8.8%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate25%Within range
Median quarterly effective tax rate over about 2.5 years: 24.8%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion-3.50xBeyond threshold
Operating cash flow divided by net profit over the last three fiscal years: -3.50x (cash from operations ₹-7 cr, net profit ₹2 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow3 of 5 yrsNear threshold
Fiscal years with positive free cash flow in the last 5: 3. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history+16 daysNear threshold
Debtor days are above the median of the previous three fiscal years by 16 days (138 vs 122). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress0% of fixed assetsWithin range
Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days-37 days / 2 yrsWithin range
Days payable changed by -37 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, promoters trimmed 3.0 pts.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like VIP CLOTHING LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −28% to +30% vs the market, against −5% for all non-financial companies in the same months.
- The gap against the base rate (−1.5%, 80% range −11.0% to +6.4%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 3 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 32 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| PATINTLOG Transportation |
Apr 2020 | 7x | 10% | −65% | −69% | −4% |
| UFO Consumer Services |
Jun 2025 | 30x | 7% | −45% | −50% | −5% |
| SHIGAN Electronic Technology |
Aug 2024 | 43x | 11% | −14% | −30% | −29% |
| SKMEGGPROD Process Industries |
Jan 2020 | 18x | 7% | −49% | −49% | +38% |
| COASTCORP Transportation |
Mar 2023 | 18x | 7% | −48% | −56% | −9% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, ROCE and drawdown from 12-month high. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What changed?
18 events since Mar '20
- SepPeer rankMoved into the 3rd quartile of Consumer Non-Durables on ROCE (from the bottom quartile).
- JunValuationP/E fell below the 10th percentile of its own history to date (22.9x).
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the bottom quartile).
- MarPriceFell 75% from the Oct 2023 peak to the Mar 2026 low.
- JunResultsEPS (TTM) turned positive.
- JunSharesShare count is up 5.9% over 12 months.
- MarPromoterPromoter holding fell 3.0 pts to 46.5%.
- MarPeer rankMoved into the 3rd quartile of Consumer Non-Durables on operating margin (from the bottom quartile).
Show 10 earlier events
- JunResultsEPS (TTM) turned negative.
- OctPriceRegained the 2022-12 peak, 7 months after the low.
- JunResultsEPS (TTM) turned positive.
- MarPriceFell 31% from the Dec 2022 peak to the Mar 2023 low.
- SepPriceRegained the 2022-04 peak, 3 months after the low.
- JunPriceFell 36% from the Apr 2022 peak to the Jun 2022 low.
- AprPriceRegained the 2022-01 peak, 2 months after the low.
- FebPriceFell 28% from the Jan 2022 peak to the Feb 2022 low.
- JanPriceRegained the 2019-01 peak, 22 months after the low.
- MarPriceFell 88% from the Jan 2019 peak to the Mar 2020 low.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history95 months · 2019-01 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 16.9x | ₹253 cr | 4.9% | 8.0% | 0.4x |
| 2026-10 | 16.9x | ₹253 cr | 4.9% | 8.0% | 0.4x |
| 2026-09 | 19.5x | ₹253 cr | 4.9% | 8.0% | 0.4x |
| 2026-08 | 18.4x | ₹254 cr | 5.1% | 8.0% | 0.4x |
| 2026-07 | 19.6x | ₹254 cr | 5.1% | 8.0% | 0.4x |
| 2026-06 | 22.9x | ₹254 cr | 5.1% | 8.0% | 0.4x |
| 2026-05 | 30.5x | ₹247 cr | 4.2% | 6.0% | 0.4x |
| 2026-04 | 24.7x | ₹247 cr | 4.2% | 6.0% | 0.4x |
| 2026-03 | 17.0x | ₹247 cr | 4.2% | 6.0% | 0.4x |
| 2026-02 | 20.2x | ₹259 cr | 4.8% | 6.0% | 0.4x |
| 2026-01 | 26.0x | ₹259 cr | 4.8% | 6.0% | 0.4x |
| 2025-12 | 31.8x | ₹259 cr | 4.8% | 6.0% | 0.4x |
| 2025-11 | 39.3x | ₹252 cr | 4.0% | 6.0% | 0.4x |
| 2025-10 | 40.5x | ₹252 cr | 4.0% | 6.0% | 0.4x |
| 2025-09 | 40.7x | ₹252 cr | 4.0% | 6.0% | 0.4x |
| 2025-08 | 58.0x | ₹237 cr | 3.0% | 6.0% | 0.4x |
| 2025-07 | 64.0x | ₹237 cr | 3.0% | 6.0% | 0.4x |
| 2025-06 | 65.6x | ₹237 cr | 3.0% | 6.0% | 0.4x |
| 2025-05 | — | ₹204 cr | -3.4% | -3.0% | 0.6x |
| 2025-04 | — | ₹204 cr | -3.4% | -3.0% | 0.6x |
| 2025-03 | — | ₹204 cr | -3.4% | -3.0% | 0.6x |
| 2025-02 | — | ₹187 cr | -7.0% | -3.0% | 0.6x |
| 2025-01 | — | ₹187 cr | -7.0% | -3.0% | 0.6x |
| 2024-12 | — | ₹187 cr | -7.0% | -3.0% | 0.6x |
| 2024-11 | — | ₹180 cr | -9.4% | -3.0% | 0.6x |
| 2024-10 | — | ₹180 cr | -9.4% | -3.0% | 0.6x |
| 2024-09 | — | ₹180 cr | -9.4% | -3.0% | 0.6x |
| 2024-08 | — | ₹183 cr | -9.1% | -3.0% | 0.6x |
| 2024-07 | — | ₹183 cr | -9.1% | -3.0% | 0.6x |
| 2024-06 | — | ₹183 cr | -9.1% | -3.0% | 0.6x |
| 2024-05 | 41.7x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2024-04 | 49.2x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2024-03 | 44.3x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2024-02 | 51.7x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2024-01 | 58.0x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-12 | 57.8x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-11 | 57.4x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-10 | 62.5x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-09 | 66.6x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-08 | 58.8x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-07 | 56.1x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-06 | 59.0x | ₹201 cr | 4.6% | 5.0% | 0.6x |
| 2023-05 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2023-04 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2023-03 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2023-02 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2023-01 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-12 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-11 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-10 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-09 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-08 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-07 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-06 | — | ₹183 cr | -1.7% | 2.0% | 0.8x |
| 2022-05 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2022-04 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2022-03 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2022-02 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2022-01 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-12 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-11 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-10 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-09 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-08 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-07 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-06 | — | ₹143 cr | -0.8% | 0.0% | 0.7x |
| 2021-05 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2021-04 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2021-03 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2021-02 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2021-01 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-12 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-11 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-10 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-09 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-08 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-07 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-06 | — | ₹172 cr | -10.9% | -8.0% | 0.6x |
| 2020-05 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2020-04 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2020-03 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2020-02 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2020-01 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-12 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-11 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-10 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-09 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-08 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-07 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-06 | — | ₹207 cr | -3.9% | 1.0% | 0.5x |
| 2019-05 | — | ₹222 cr | -1.6% | 3.0% | 0.4x |
| 2019-04 | — | ₹222 cr | -1.6% | 3.0% | 0.4x |
| 2019-03 | — | ₹222 cr | -1.6% | 3.0% | 0.4x |
| 2019-02 | — | ₹222 cr | -1.6% | 3.0% | 0.4x |
| 2019-01 | — | ₹222 cr | -1.6% | 3.0% | 0.4x |