52-week range
Price risk
Balance sheet & cash
Was the rally earned?
Earnings helped, the multiple did not.
- Per-share earnings added 22 points, but investors now pay less per rupee of profit (P/E 21.9x to 15.2x), which took 34 points back.
- The share count rose 2%.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 3 years and 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
What is the price implying?
At a P/E of 15.2x, the price would imply about 12.2%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Fewer than six years of annual earnings are available, which is too little to measure delivered growth.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Durables The market-wide Expectations lists
What changed?
- Aug '26Volume reached 12.4x its 50-day median on 2026-08-25; price +0.9% that day.
- Jun '26Revenue (TTM) reached a new high of ₹1,292 cr.
- May '26Volume reached 7.4x its 50-day median on 2026-05-07; price +8.8% that day.
- Mar '26Fell 71% from the Jan 2025 peak to the Mar 2026 low.
- Dec '25Promoter holding fell 3.3 pts to 46.3%.
- Dec '25FII + DII holding rose 5.2 pts over 1 quarter to 8.8%.
- Oct '25Volume reached 19.2x its 50-day median on 2025-10-24; price -5.7% that day.
- Apr '25Volume reached 26.4x its 50-day median on 2025-04-17; price -4.7% that day.
Show 7 earlier events
- Jan '25Volume reached 7.1x its 50-day median on 2025-01-14; price -4.9% that day.
- Sep '24Volume reached 8.3x its 50-day median on 2024-09-19; price +4.7% that day.
- Aug '24Regained the 2023-12 peak, 5 months after the low.
- Jun '24FII + DII holding fell 5.8 pts over 1 quarter to 4.7%.
- Jun '24Volume reached 10.3x its 50-day median on 2024-06-25; price +1.1% that day.
- Mar '24Fell 50% from the Dec 2023 peak to the Mar 2024 low.
- Mar '24Volume reached 10.8x its 50-day median on 2024-03-12; price -9.1% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Are profits backed by cash?
1 of 1 checks are within range.
Tap a check to see how it is measured.
Other income reliance0%Within range
Other income as a share of pre-tax profit (trailing twelve months): 0.0%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate—Not enough data
Not enough reported data to compute this.
Cash conversion—Not enough data
Not enough reported data to compute this.
Free cash flow—Not enough data
Not enough reported data to compute this.
Receivable days vs history—Not enough data
Not enough reported data to compute this.
Capital work in progress—Not enough data
Not enough reported data to compute this.
Payable days—Not enough data
Not enough reported data to compute this.
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, DIIs trimmed 6.0 pts; promoters trimmed 5.2 pts; FIIs added 4.3 pts.
- The number of shareholders rose from 2,020 to 4,891 (+142%) between Sep 2023 and Mar 2026.
Holdings, Mar '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
How rough has the ride been?
Monthly share price
Last 90 trading days
Drawdown from peak
Largest drawdowns
-70.6% (2025-01 peak to 2026-03 low, not yet recovered)
-50.0% (2023-12 peak to 2024-03 low, recovered 2024-08)
-20.2% (2024-10 peak to 2024-11 low, recovered 2025-01)
Most recent volume spikes
2026-09-08: 9.7x the 50-day median, price -1.6% that day
2026-09-01: 5.1x the 50-day median, price -0.3% that day
2026-08-25: 12.4x the 50-day median, price +0.9% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Where does it rank among Consumer Durables peers?
Each cell is the company's percentile rank among its Consumer Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Durables sector page Watch it move against Consumer Durables in the Observatory
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
| Company | Sector | Similarity | Closest on |
|---|---|---|---|
| TEMBO GLOBAL INDUSTRIES (TEMBO) | Producer Manufacturing | 77% | ROCE, volatility |
| SATHLOKHAR SYNERGY EnC GLO (SSEGL) | Industrial Services | 45% | volatility, market cap |
| CHANDAN HEALTHCARE (CHANDAN) | Health Services | 40% | ROCE, market cap |
| IVALUE INFOSOLUTIONS (IVALUE) | Distribution Services | 38% | ROCE, volatility |
| VIKRAN ENGINEERING (VIKRAN) | Industrial Services | 37% | P/E, revenue |
| SHRINGAR HOUSE OF MANGALSUTRA (SHRINGARMS) | Consumer Durables | 0% | ROCE, volatility |
| STUDDS ACCESSORIES (STUDDS) | Consumer Durables | 0% | ROCE, P/E |
| UTSSAV CZ GOLD JEWELS (UTSSAV) | Consumer Durables | 0% | revenue, debt/equity |
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like CELLECOR GADGETS LIMITED today on valuation, return on capital, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −15% to +56% vs the market, against −2% for all non-financial companies in the same months.
- The analogs' median sat above that base rate (gap +17.0%, 80% range +1.9% to +30.9%), but the matches cluster in only 6 distinct 12-month windows.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 5 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 35 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| GRAVITA Non-Energy Minerals |
Nov 2020 | 11x | 19% | +27% | −24% | +170% |
| LUMAXIND Producer Manufacturing |
Jan 2024 | 22x | 19% | +46% | −11% | −18% |
| THANGAMAYL Consumer Durables |
Jun 2020 | 9x | 21% | −24% | −43% | +93% |
| MANGLMCEM Non-Energy Minerals |
Oct 2021 | 12x | 17% | +115% | −22% | −16% |
| SSWL Producer Manufacturing |
Jan 2023 | 11x | — | −5% | −23% | +42% |
Show the other 3 matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| TCPLPACK Commercial Services |
Jan 2024 | 18x | 21% | +61% | −9% | +33% |
| PDSL Consumer Non-Durables |
Oct 2022 | 16x | 24% | +10% | −24% | +82% |
| DPABHUSHAN Retail Trade |
Nov 2022 | 17x | 24% | +12% | −30% | +58% |
How reliable is this?
Matched on P/E, P/S, ROCE, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: interest cover, drawdown from 12-month high and revenue growth. Not used (unavailable for this company): operating margin. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
Monthly history (17 months)
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-10 | 15.2x | ₹1292 cr | 20.7% | 23.0% | 0.7x |
| 2026-09 | 15.8x | ₹1292 cr | 20.7% | 23.0% | 0.7x |
| 2026-08 | 17.6x | ₹1292 cr | 20.7% | 23.0% | 0.7x |
| 2026-07 | 19.0x | ₹1292 cr | 20.7% | 23.0% | 0.7x |
| 2026-06 | 20.6x | ₹1292 cr | 20.7% | 23.0% | 0.7x |
| 2026-05 | 27.0x | ₹1026 cr | 21.1% | — | 0.8x |
| 2026-04 | 25.6x | ₹1026 cr | 21.1% | — | 0.8x |
| 2026-03 | 16.1x | ₹1026 cr | 21.1% | — | 0.8x |
| 2026-02 | 18.2x | ₹1026 cr | 21.1% | — | 0.8x |
| 2026-01 | 19.5x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-12 | 20.4x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-11 | 20.2x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-10 | 21.9x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-09 | 21.3x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-08 | 22.1x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-07 | 24.9x | ₹1026 cr | 21.1% | — | 0.8x |
| 2025-06 | 27.0x | ₹1026 cr | 21.1% | — | 0.8x |