Share price
₹274.71 latest close · −23.6% over the last 90 sessions
₹274.71 month-end · −47.0% over 12 months
₹274.71 month-end · −79.3% over 3 years
₹274.71 month-end · −78.1% since Nov '21
52-week range ₹232.70 to ₹645.95 · 1-year volatility 52.1%
Was the rally earned?
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 43.9x to 23.3x); per-share earnings added 0 points.
- The share count barely moved.
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 112.6x to 23.3x); per-share earnings added 0 points.
- The share count barely moved.
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 106.2x to 23.3x); per-share earnings added 0 points.
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-83.1% (2022-10 peak to 2026-03 low, not yet recovered)
-33.2% (2021-12 peak to 2022-03 low, recovered 2022-09)
Most recent volume spikes
2026-11-05: 7.9x the 50-day median, price -0.6% that day
2026-11-03: 111.4x the 50-day median, price +8.7% that day
2026-11-02: 92.1x the 50-day median, price +0.2% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 26.7x to 106.2x since 2021-11.
13% below the Consumer Non-Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE82ndflat vs a year ago
- Revenue growth26th▲ 5 pts vs a year ago
- EPS growth36th▼ 4 pts vs a year ago
- Debt/equity ↓44thflat vs a year ago
- Cash cycle ↓20th▼ 3 pts vs a year ago
- P/E ↓56th▲ 15 pts vs a year ago
- 12M momentum5th▲ 3 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At a P/E of 206.1x, the price would imply about 45.5%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Earnings figures have not updated recently, so the company is left out of the lists.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹274.71
- P/E
- 23.3x
- ROCE
- 23.0%
- Market Cap
- ₹1443 cr
- Revenue (TTM)
- ₹190 cr
- P/S
- 7.6x
- P/B
- 10.4x
- ROE
- 44.6%
- Debt / Equity
- 0.4x
- Promoter Holding
- 55.5%
- 12M Momentum
- -47.0%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance3%Within range
Other income as a share of pre-tax profit (trailing twelve months): 3.5%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate—Not enough data
Not enough reported data to compute this.
Cash conversion-1.24xBeyond threshold
Operating cash flow divided by net profit over the last three fiscal years: -1.24x (cash from operations ₹-26 cr, net profit ₹21 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow1 of 3 yrsBeyond threshold
Fiscal years with positive free cash flow in the last 3: 1. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history0 daysWithin range
Debtor days are below the median of the previous three fiscal years by 0 days (54 vs 54). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress8% of fixed assetsWithin range
Capital work-in-progress is 8% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days0 days / 2 yrsWithin range
Days payable changed by 0 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, FIIs trimmed 8.6 pts; DIIs trimmed 5.1 pts; promoters added 2.7 pts.
- The number of shareholders rose from 30,048 to 35,531 (+18%) between Dec 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like GO FASHION INDIA GO COLORS today on valuation, return on capital, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −34% to +7% vs the market, against −3% for all non-financial companies in the same months.
- The analogs' median sat below that base rate (gap −12.0%, 80% range −22.6% to −6.5%), but the matches cluster in only 6 distinct 12-month windows.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 1 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 32 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| RAJRATAN Producer Manufacturing |
Aug 2023 | 38x | 27% | −34% | −44% | −46% |
| MSTCLTD Retail Trade |
Jan 2025 | 24x | 32% | −42% | −45% | −29% |
| EASEMYTRIP Consumer Services |
Jul 2025 | 34x | 21% | −53% | −54% | −36% |
| SKP Producer Manufacturing |
Jul 2024 | 33x | — | +5% | −32% | +8% |
| FAIRCHEMOR Process Industries |
Jun 2023 | 37x | 22% | −19% | −46% | −24% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, P/E and ROCE. Not used (unavailable for this company): operating margin. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
30 events since Aug '22
- NovPriceVolume reached 111.4x its 50-day median on 2026-11-03; price +8.7% that day.
- JulPriceVolume reached 6.1x its 50-day median on 2026-07-01; price -4.4% that day.
- JunPriceVolume reached 50.4x its 50-day median on 2026-06-03; price +12.1% that day.
- MarInstitutionsFII + DII holding fell 3.9 pts over 2 quarters to 40.3%.
- MarPriceFell 83% from the Oct 2022 peak to the Mar 2026 low.
- JanPriceVolume reached 22.8x its 50-day median on 2026-01-27; price +7.2% that day.
- NovPriceVolume reached 11.1x its 50-day median on 2025-11-24; price -2.9% that day.
- AugPriceVolume reached 13.6x its 50-day median on 2025-08-01; price -7.6% that day.
Show 22 earlier events
- AprPriceVolume reached 38.0x its 50-day median on 2025-04-30; price +7.3% that day.
- FebPriceVolume reached 12.6x its 50-day median on 2025-02-03; price -0.4% that day.
- OctPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- OctPriceVolume reached 6.0x its 50-day median on 2024-10-22; price -0.8% that day.
- SepValuationP/E crossed above the 90th percentile of its own history to date (117.3x).
- SepPriceVolume reached 14.7x its 50-day median on 2024-09-30; price +1.9% that day.
- JunPeer rankMoved into the 2nd quartile of Consumer Non-Durables on EPS growth (from the 3rd quartile).
- MayValuationP/E fell below the 10th percentile of its own history to date (81.7x).
- MayPriceVolume reached 8.6x its 50-day median on 2024-05-15; price +3.7% that day.
- AprPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- FebPriceVolume reached 8.4x its 50-day median on 2024-02-07; price +7.2% that day.
- NovValuationP/E crossed above the 90th percentile of its own history to date (112.6x).
- NovPriceVolume reached 49.9x its 50-day median on 2023-11-20; price -0.8% that day.
- AugPriceVolume reached 11.3x its 50-day median on 2023-08-01; price +4.9% that day.
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on ROCE (from the 2nd quartile).
- JunPriceVolume reached 353.9x its 50-day median on 2023-06-12; price -4.8% that day.
- MarPeer rankSlipped to the 2nd quartile of Consumer Non-Durables on ROCE (from the top quartile).
- FebPriceVolume reached 6.3x its 50-day median on 2023-02-28; price +3.9% that day.
- DecPriceVolume reached 54.2x its 50-day median on 2022-12-05; price -5.0% that day.
- NovPeer rankMoved into the top quartile of Consumer Non-Durables on ROCE (from the 2nd quartile).
- SepPriceRegained the 2021-12 peak, 6 months after the low.
- AugPriceVolume reached 32.4x its 50-day median on 2022-08-19; price +0.7% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history61 months · 2021-11 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 23.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-10 | 20.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-09 | 25.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-08 | 27.8x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-07 | 27.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-06 | 33.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-05 | 26.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-04 | 23.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-03 | 21.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-02 | 26.2x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2026-01 | 32.8x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-12 | 39.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-11 | 43.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-10 | 54.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-09 | 57.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-08 | 59.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-07 | 69.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-06 | 74.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-05 | 72.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-04 | 66.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-03 | 57.0x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-02 | 60.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2025-01 | 75.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-12 | 80.2x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-11 | 95.0x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-10 | 96.2x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-09 | 117.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-08 | 100.4x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-07 | 98.0x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-06 | 86.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-05 | 81.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-04 | 93.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-03 | 102.0x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-02 | 95.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2024-01 | 93.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-12 | 106.0x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-11 | 112.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-10 | 104.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-09 | 107.4x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-08 | 113.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-07 | 100.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-06 | 96.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-05 | 91.4x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-04 | 90.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-03 | 85.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-02 | 77.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2023-01 | 87.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-12 | 101.4x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-11 | 103.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-10 | 118.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-09 | 111.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-08 | 98.3x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-07 | 88.9x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-06 | 84.1x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-05 | 83.4x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-04 | 84.8x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-03 | 85.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-02 | 76.5x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2022-01 | 80.7x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2021-12 | 90.6x | ₹190 cr | 44.6% | 23.0% | 0.4x |
| 2021-11 | 106.2x | ₹190 cr | 44.6% | 23.0% | 0.4x |