PRIME FOCUS LIMITED (PFOCUS): Financials & Fundamentals History

Share price

Closing priceAdjusted for splits and bonus issues.

3M1Y3YAll

₹279.6 latest close · +18.5% over the last 90 sessions

₹279.6 month-end · +64.7% over 12 months

₹279.6 month-end · +161.7% over 3 years

₹279.6 month-end · +402.9% since Jan '19

52-week range ₹161.01 to ₹367.00 · 1-year volatility 54.9%

How rough has the ride been?

Maximum drawdown-79.3%recovered 2021-09

1-year volatility54.9%annualised

Beta vs sector index0.973-year daily, correlation 0.34

Volume spikes13last 90 sessions, 5x the 50-day median

Drawdown from peak

Largest drawdowns

-79.3% (2019-11 peak to 2020-05 low, recovered 2021-09)

-52.1% (2019-03 peak to 2019-08 low, recovered 2019-11)

-44.3% (2024-10 peak to 2025-04 low, recovered 2025-07)

Most recent volume spikes

2026-10-12: 15.5x the 50-day median, price +8.0% that day

2026-10-07: 7.5x the 50-day median, price -3.0% that day

2026-09-25: 5.2x the 50-day median, price -1.0% that day

Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).

Where does it rank among Consumer Services peers?

Each cell is the company's percentile rank among its Consumer Services peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).

Where it ranks today

ROCE57th▲ 10 pts vs a year ago
Op. margin65thflat vs a year ago
Revenue growth87th▲ 37 pts vs a year ago
EPS growth9th
Debt/equity ↓5th▲ 3 pts vs a year ago
Cash cycle ↓45thflat vs a year ago
P/E ↓4th
12M momentum100th▲ 9 pts vs a year ago

Rank history

ROCE

Op. margin

Revenue growth

EPS growth

Debt/equity ↓

Cash cycle ↓

P/E ↓

12M momentum

Dec '21Jul '22Jan '23Jul '23Jan '24Jul '24Jan '25Jul '25Jan '26Jul '26Nov '26

Lower rank Higher rank Not enough data

Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.

The Consumer Services sector page Watch it move against Consumer Services in the Observatory

What is the price implying?

~44%annual earnings growth implied by the price

At a P/E of 187.7x, the price would imply about 44.2%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.

Fewer than six years of annual earnings are available, which is too little to measure delivered growth.

“Implied growth” is what the current price would require under our stated assumptions, not what we expect.

What prices imply across Consumer Services The market-wide Expectations lists

Key figures

Share Priceclose 9 Nov: ₹279.60
P/E: 187.7x
ROCE: 11.0%
Market Cap: ₹21782 cr
Revenue (TTM): ₹4919 cr
P/S: 4.4x
P/B: 10.4x
ROE: 5.6%
Operating Margin: 24.0%
Debt / Equity: 2.7x
Promoter Holding: 60.7%
12M Momentum: 64.7%

52-week range

₹161.01₹367.00

58% of the way from its 52-week low to its high

Price risk

1Y volatility

54.9%

Beta vs sector

1-year daily

0.71

Balance sheet & cash

Interest cover

operating profit ÷ interest

1.3x

Cash from profit, 3Y

operating cash flow ÷ net profit

5.00x

Share count, 1Y

+160.0%

Are profits backed by cash?

4 of 5checks within range1 near a threshold

Other income reliance-81%Within range

Other income as a share of pre-tax profit (trailing twelve months): -81.2%. Bands: below 15%, 15% to 35%, above 35%.

Tax rate17%Within range

Median quarterly effective tax rate over about 2.5 years: 16.5%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.

Cash conversion—Not enough data

Not enough reported data to compute this.

Free cash flow2 of 5 yrsNear threshold

Fiscal years with positive free cash flow in the last 5: 2. Bands: at least 80% of years, 40% to 80%, below 40%.

Receivable days vs history-6 daysWithin range

Debtor days are below the median of the previous three fiscal years by 6 days (36 vs 42). Bands: under 15 days, 15 to 45, over 45.

Capital work in progress4% of fixed assetsWithin range

Capital work-in-progress is 4% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.

Payable days—Not enough data

Not enough reported data to compute this.

Tap a check to see how it is measured

How to read this

Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.

All terms explained in the glossary →

Who has been buying and selling?

Over 3 years, promoters trimmed 9.2 pts; FIIs trimmed 7.8 pts; DIIs added 1.1 pts.
The number of shareholders rose from 12,326 to 26,384 (+114%) between Sep 2023 and Jun 2026.

Holdings, Jun '26

How each group changed

GroupSep '23Jun '26Change

Promoters70.0%60.7%-9.2 pts

FIIs11.2%3.4%-7.8 pts

DIIs0.0%1.1%+1.1 pts

Public and others18.8%34.8%+15.9 pts

Number of shareholders

26,384shareholders+114% since Sep '23

Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.

This quarter's smart-money board

What happened next to similar setups

−17.1%typical 12-month return vs the marketBelow the base rate

We found 50 past situations where a non-financial company looked like PRIME FOCUS LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
Over the following 12 months the middle half of them returned −36% to −1% vs the market, against −4% for all non-financial companies in the same months.
The analogs' median sat below that base rate (gap −13.5%, 80% range −19.2% to −10.8%), but the matches cluster in only 6 distinct 12-month windows.

Where the 50 outcomes landed

Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 3 beyond the range shown, drawn at the edge

Similar setups' median

−17.1%

All companies' median

−3.6%

Beat the market

24% vs 46%

50 past situations · 50 companies · 36 months · 2020–2025

The closest matches

Company	When	P/E	ROCE	12M mom.	Drawdown	Next 12 months
JBMA Producer Manufacturing	Feb 2024	206x	12%	+277%	−9%	−50%
RAMKY Industrial Services	May 2023	113x	19%	+122%	−6%	−8%
PURVA Finance	Apr 2024	140x	7%	+407%	−6%	−41%
NETWORK18 Consumer Services	Jul 2020	—	7%	+91%	−15%	−22%
SOBHA Finance	Mar 2024	145x	8%	+237%	−11%	−16%

Show the other 3 matches

Company	When	P/E	ROCE	12M mom.	Drawdown	Next 12 months
SCHNEIDER Distribution Services	Jan 2023	159x	14%	+77%	−11%	+85%
SUZLON Producer Manufacturing	Apr 2022	92x	10%	+109%	−22%	−9%
KALYANKJIL Retail Trade	Nov 2023	77x	13%	+207%	−7%	+72%

How reliable is this?

Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: ROCE, 12-month momentum and P/S. One match per company and at most 7 from any one month.

Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.

How this is built

This is history, not a forecast. These are past situations where other companies had broadly similar reported numbers and price trends. What happened to them does not tell you what will happen to PRIME FOCUS LIMITED. The comparison covers only 2020–2025, a single market period, and only companies still listed today. Companies that were delisted or went bankrupt are missing, which makes past outcomes look better than they were. Returns exclude dividends and are measured against an ApnaFunda-built index, not an official benchmark. Fundamentals are matched on a 60-day assumed reporting lag, not actual announcement dates. Its historical skill has not yet been measured. Past patterns may not repeat.

Methodology

How historical analogs are built

Data as of 2026-11-09. Outcome pool: Jan 2020 to Oct 2025.

For every company we look at the situation it is in today (valuation, return on capital, margins, debt, growth, 12-month price momentum, drawdown, size and volatility) and find past company-months that looked most like it. We then show what happened to those past situations over the following 12 months, measured against the ApnaFunda All index and against the base rate. It describes history. It does not predict anything.

What is compared

Feature	Weight	Non-financial	Financial
P/E	1	yes	yes
P/S	1	yes	—
P/B	1	—	yes
ROCE	1	yes	—
operating margin	1	yes	—
ROE	1	—	yes
debt/equity	0.75	yes	—
interest cover	0.5	yes	—
revenue growth	0.75	yes	yes
12-month momentum	1	yes	yes
drawdown from 12-month high	0.75	yes	yes
size	0.75	yes	yes
volatility	0.5	yes	yes

Weights were set by judgement before any outcome was looked at and are never tuned on results. Loss-making companies (negative P/E or net profit) are only matched with other loss-making companies. Banks, NBFCs and insurers are compared only with each other and use a different feature set. Every feature is converted, month by month, to its rank among companies in the same pool in that month, so a P/E of 30 in a hot market and a P/E of 22 in a cold one can match if both were equally expensive for their time. Only that month's data is used.

How closeness and the sample are defined

Distance is the weighted root-mean-square gap between the standardised features both companies have. A match needs at least 70% of the query's feature weight, a distance of at most 0.9, and 30 matches at minimum to be shown. We keep up to 50 matches with these exclusions: never the company itself, one match per company (its closest month), and at most 7 from any one calendar month so a single market episode cannot dominate.

Base rate

The base rate is the distribution of 12-month returns, relative to the market, of every eligible company-month in the same pool, with each month weighted to match the months the analogs came from. It answers: how did a random company do in these same months? Because matches from nearby months share the same market conditions, we also report the number of distinct 12-month windows behind a result, and a bootstrap that resamples months decides whether the analog median differs from the base rate at all. "Not meaningfully different" is the usual outcome and the page copy is written for it.

Limits you should know

One market period. The outcome pool covers 2020–2025 only (70 months), including the 2020 crash and the 2020–21 rally.
Survivorship. Only companies listed today are included. Delisted and bankrupt companies are missing, which flatters past outcomes, particularly for distressed-looking setups.
Price return only. Dividends are excluded, and the benchmark is an ApnaFunda market-cap-weighted index of the same listed companies, not an official index.
Reporting lag. Fundamentals are matched on an assumed 60-day lag after the quarter end, not on real announcement dates.
Pools: non-financial: 98,395 company-months from 2019 companies; financial: 5,659 company-months from 108 companies. 2349 companies currently have a result; the rest are suppressed because too few comparable situations exist.

Does it work? A walk-forward check

The walk-forward check has not been run for this build, so skill is shown as not yet measured.

Disclaimer

This is history, not a forecast. These are past situations where other companies had broadly similar reported numbers and price trends. What happened to them does not tell you what will happen to any company shown. The comparison covers only 2020–2025, a single market period, and only companies still listed today. Companies that were delisted or went bankrupt are missing, which makes past outcomes look better than they were. Returns exclude dividends and are measured against an ApnaFunda-built index, not an official benchmark. Fundamentals are matched on a 60-day assumed reporting lag, not actual announcement dates. Its historical skill has not yet been measured. Past patterns may not repeat.

What else looks like this?

Companies with the most similar financial profile today, regardless of industry.

GE VERNOVA T&D INDIAGVT&D

Producer Manufacturing

53%similar

P/Erevenue

NEOGEN CHEMICALSNEOGEN

Process Industries

53%similar

P/Edebt/equity

PCBL CHEMICALPCBL

Process Industries

52%similar

debt/equityEPS growth

INDO COUNT INDUSTRIESICIL

Process Industries

51%similar

revenuepromoter holding

STERLITE TECHNOLOGIESSTLTECH

Electronic Technology

51%similar

P/Erevenue

WESTLIFE FOODWORLDWESTLIFE

Consumer Services

50%similar

EPS growthdebt/equity

MAHINDRA HOLIDAYS & RESORTS INMHRIL

Consumer Services

29%similar

debt/equityEPS growth

SAPPHIRE FOODS INDIASAPPHIRE

Consumer Services

20%similar

debt/equityrevenue

Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.

What changed?

30 events since Jun '24

2026
OctPriceFell 27% from the Sep 2026 peak to the Oct 2026 low.
OctPriceVolume reached 15.5x its 50-day median on 2026-10-12; price +8.0% that day.
SepPriceRegained the 2026-04 peak, 3 months after the low.
SepPeer rankSlipped to the 2nd quartile of Consumer Services on operating margin (from the top quartile).
SepPriceVolume reached 9.6x its 50-day median on 2026-09-17; price +4.5% that day.
JunResultsEPS (TTM) turned positive.
JunPriceFell 40% from the Apr 2026 peak to the Jun 2026 low.
JunPeer rankMoved into the 2nd quartile of Consumer Services on ROCE (from the 3rd quartile).

Show 22 earlier events

2026
JunDebtDebt / equity halved over 12 months to 2.74x.
JunSharesShare count is up 160.0% over 12 months.
2025
DecPromoterPromoter holding fell 6.8 pts to 60.8% (largest drop in the history since 2019-01).
DecInstitutionsFII + DII holding fell 6.2 pts over 2 quarters to 5.1%.
DecPriceVolume reached 10.9x its 50-day median on 2025-12-10; price +9.4% that day.
SepPromoterPromoter holding fell 2.2 pts to 67.6% (largest drop in the history since 2019-01).
JulPriceRegained the 2024-10 peak, 3 months after the low.
JulPriceVolume reached 49.7x its 50-day median on 2025-07-01; price +7.8% that day.
JunPeer rankMoved into the 3rd quartile of Consumer Services on ROCE (from the bottom quartile).
JunPriceVolume reached 142.5x its 50-day median on 2025-06-27; price +20.0% that day.
AprPriceFell 44% from the Oct 2024 peak to the Apr 2025 low.
JanDebtDebt / equity halved over 12 months to 9.42x.
JanPriceVolume reached 33.3x its 50-day median on 2025-01-16; price +3.5% that day.
2024
DecPeer rankMoved into the 2nd quartile of Consumer Services on operating margin (from the 3rd quartile).
DecPriceVolume reached 7.5x its 50-day median on 2024-12-30; price +3.1% that day.
JulPriceRegained the 2024-02 peak, 1 month after the low.
JulPriceVolume reached 30.0x its 50-day median on 2024-07-04; price +6.7% that day.
JunResultsEPS (TTM) turned negative.
JunPriceFell 35% from the Feb 2024 peak to the Jun 2024 low.
JunPeer rankSlipped to the bottom quartile of Consumer Services on ROCE (from the 2nd quartile).
JunDebtDebt / equity halved over 12 months to 9.42x.
JunPriceVolume reached 13.3x its 50-day median on 2024-06-25; price +6.2% that day.

Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.

Where price and fundamentals disagree, market-wide Rewind the whole market to any month

Monthly history95 months · 2019-01 to 2026-11

Month	P/E	Revenue (TTM)	ROE	ROCE	Debt / Equity
2026-11	187.7x	₹4919 cr	5.6%	11.0%	2.7x
2026-10	193.4x	₹4919 cr	5.6%	11.0%	2.7x
2026-09	212.1x	₹4919 cr	5.6%	11.0%	2.7x
2026-08	71.5x	₹4675 cr	11.5%	11.0%	2.7x
2026-07	71.4x	₹4675 cr	11.5%	11.0%	2.7x
2026-06	55.0x	₹4675 cr	11.5%	11.0%	2.7x
2026-05	—	₹4270 cr	-7.3%	8.0%	6.4x
2026-04	—	₹4270 cr	-7.3%	8.0%	6.4x
2026-03	—	₹4270 cr	-7.3%	8.0%	6.4x
2026-02	—	₹3972 cr	-25.0%	8.0%	6.4x
2026-01	—	₹3972 cr	-25.0%	8.0%	6.4x
2025-12	—	₹3972 cr	-25.0%	8.0%	6.4x
2025-11	—	₹3808 cr	-20.1%	8.0%	6.4x
2025-10	—	₹3808 cr	-20.1%	8.0%	6.4x
2025-09	—	₹3808 cr	-20.1%	8.0%	6.4x
2025-08	—	₹3598 cr	-48.4%	8.0%	6.4x
2025-07	—	₹3598 cr	-48.4%	8.0%	6.4x
2025-06	—	₹3598 cr	-48.4%	8.0%	6.4x
2025-05	—	₹3492 cr	-44.5%	-2.0%	9.4x
2025-04	—	₹3492 cr	-44.5%	-2.0%	9.4x
2025-03	—	₹3492 cr	-44.5%	-2.0%	9.4x
2025-02	—	₹3424 cr	-41.4%	-2.0%	9.4x
2025-01	—	₹3424 cr	-41.4%	-2.0%	9.4x
2024-12	—	₹3424 cr	-41.4%	-2.0%	9.4x
2024-11	—	₹3553 cr	-89.0%	-2.0%	9.4x
2024-10	—	₹3553 cr	-89.0%	-2.0%	9.4x
2024-09	—	₹3553 cr	-89.0%	-2.0%	9.4x
2024-08	—	₹3950 cr	-75.7%	-2.0%	9.4x
2024-07	—	₹3950 cr	-75.7%	-2.0%	9.4x
2024-06	—	₹3950 cr	-75.7%	-2.0%	9.4x
2024-05	20.8x	₹4644 cr	621.2%	16.0%	195.7x
2024-04	22.1x	₹4644 cr	621.2%	16.0%	195.7x
2024-03	20.0x	₹4644 cr	621.2%	16.0%	195.7x
2024-02	22.8x	₹4644 cr	621.2%	16.0%	195.7x
2024-01	28.2x	₹4644 cr	621.2%	16.0%	195.7x
2023-12	21.6x	₹4644 cr	621.2%	16.0%	195.7x
2023-11	21.7x	₹4644 cr	621.2%	16.0%	195.7x
2023-10	18.7x	₹4644 cr	621.2%	16.0%	195.7x
2023-09	18.9x	₹4644 cr	621.2%	16.0%	195.7x
2023-08	17.6x	₹4644 cr	621.2%	16.0%	195.7x
2023-07	23.2x	₹4644 cr	621.2%	16.0%	195.7x
2023-06	23.5x	₹4644 cr	621.2%	16.0%	195.7x
2023-05	—	₹3386 cr	-122.2%	11.0%	36.0x
2023-04	—	₹3386 cr	-122.2%	11.0%	36.0x
2023-03	—	₹3386 cr	-122.2%	11.0%	36.0x
2023-02	—	₹3386 cr	-122.2%	11.0%	36.0x
2023-01	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-12	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-11	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-10	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-09	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-08	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-07	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-06	—	₹3386 cr	-122.2%	11.0%	36.0x
2022-05	—	₹2536 cr	-16.8%	6.0%	14.6x
2022-04	—	₹2536 cr	-16.8%	6.0%	14.6x
2022-03	—	₹2536 cr	-16.8%	6.0%	14.6x
2022-02	—	₹2536 cr	-16.8%	6.0%	14.6x
2022-01	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-12	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-11	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-10	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-09	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-08	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-07	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-06	—	₹2536 cr	-16.8%	6.0%	14.6x
2021-05	—	₹2928 cr	-31.4%	3.0%	8.6x
2021-04	—	₹2928 cr	-31.4%	3.0%	8.6x
2021-03	—	₹2928 cr	-31.4%	3.0%	8.6x
2021-02	—	₹2928 cr	-31.4%	3.0%	8.6x
2021-01	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-12	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-11	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-10	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-09	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-08	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-07	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-06	—	₹2928 cr	-31.4%	3.0%	8.6x
2020-05	—	₹2539 cr	-5.0%	7.0%	4.6x
2020-04	—	₹2539 cr	-5.0%	7.0%	4.6x
2020-03	—	₹2539 cr	-5.0%	7.0%	4.6x
2020-02	—	₹2539 cr	-5.0%	7.0%	4.6x
2020-01	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-12	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-11	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-10	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-09	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-08	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-07	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-06	—	₹2539 cr	-5.0%	7.0%	4.6x
2019-05	—	₹2257 cr	-6.1%	8.0%	2.8x
2019-04	—	₹2257 cr	-6.1%	8.0%	2.8x
2019-03	—	₹2257 cr	-6.1%	8.0%	2.8x
2019-02	—	₹2257 cr	-6.1%	8.0%	2.8x
2019-01	—	₹2257 cr	-6.1%	8.0%	2.8x

Methodology and data notes