Share price
₹7,351.5 latest close · −3.4% over the last 90 sessions
₹7,351.5 month-end · −13.6% over 12 months
₹7,351.5 month-end · +17.9% over 3 years
₹7,351.5 month-end · +15.4% since Jan '19
52-week range ₹6860.00 to ₹8887.50 · 1-year volatility 23.2%
Was the rally earned?
Earnings helped, the multiple did not.
- Per-share earnings added 16 points, but investors now pay less per rupee of profit (P/E 49.2x to 35.9x), which took 29 points back.
- The share count barely moved.
Mostly yes, with a catch.
- Per-share earnings added 69 points, but investors now pay less per rupee of profit (P/E 57.1x to 35.9x), which took 51 points back.
- The share count barely moved.
Mostly yes, with a catch.
- Per-share earnings added 91 points, but investors now pay less per rupee of profit (P/E 55.8x to 35.9x), which took 52 points back.
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-48.3% (2019-10 peak to 2023-03 low, recovered 2024-08)
-37.4% (2025-07 peak to 2026-10 low, not yet recovered)
-28.8% (2024-11 peak to 2025-02 low, recovered 2025-06)
Most recent volume spikes
2026-09-21: 5.1x the 50-day median, price -0.4% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 46.8x to 88.4x since 2019-01.
34% above the Consumer Non-Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE99th▲ 3 pts vs a year ago
- Op. margin95thflat vs a year ago
- Revenue growth53rd▼ 3 pts vs a year ago
- EPS growth58th▼ 27 pts vs a year ago
- Debt/equity ↓98thflat vs a year ago
- Cash cycle ↓92nd▼ 4 pts vs a year ago
- P/E ↓39th▲ 4 pts vs a year ago
- 12M momentum53rdflat vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At normalised P/E (five-year average earnings) of 56.3x, a holder earning 12%/yr needs earnings to grow about 24.0%/yr for 10 years, then trade at 15x.
Over time
Implied growth by month (solid) and delivered growth (dashed).
Change the assumptions
| Exit P/E / return | 11% | 12% | 13% |
|---|---|---|---|
| 12x | 25.2% | 26.3% | 27.4% |
| 15x | 22.9% | 24.0% | 25.1% |
| 20x | 20.0% | 21.1% | 22.2% |
Drag a slider to test other assumptions
Implied: 24.0%/yrLooking back
- Jan 2020Price implied 30%/yr; EPS has since grown 15%/yr (6.8 yrs)
- Jan 2021Price implied 29%/yr; EPS has since grown 20%/yr (5.7 yrs)
- Jan 2022Price implied 27%/yr; EPS has since grown 17%/yr (4.8 yrs)
Past comparisons cover only companies listed today (survivorship bias) and say nothing about future outcomes.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect. How this is calculated and the market-wide lists.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹7351.50
- P/E
- 35.9x
- ROCE
- 91.0%
- Market Cap
- ₹23959 cr
- Revenue (TTM)
- ₹3176 cr
- P/S
- 7.5x
- P/B
- 25.3x
- ROE
- 70.6%
- Operating Margin
- 29.0%
- Debt / Equity
- 0.0x
- Promoter Holding
- 75.0%
- 12M Momentum
- -13.6%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance3%Within range
Other income as a share of pre-tax profit (trailing twelve months): 3.0%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate25%Within range
Median quarterly effective tax rate over about 2.5 years: 25.0%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion0.97xWithin range
Operating cash flow divided by net profit over the last three fiscal years: 0.97x (cash from operations ₹1,444 cr, net profit ₹1,484 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow5 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 5. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history0 daysWithin range
Debtor days are below the median of the previous three fiscal years by 0 days (47 vs 47). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress11% of fixed assetsWithin range
Capital work-in-progress is 11% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days+3 days / 2 yrsWithin range
Days payable changed by +3 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 3 years, FIIs added 3.7 pts; DIIs trimmed 2.3 pts.
- The number of shareholders rose from 50,836 to 66,389 (+31%) between Sep 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like GILLETTE INDIA LTD today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −23% to +22% vs the market, against −3% for all non-financial companies in the same months.
- The gap against the base rate (−0.2%, 80% range −8.5% to +7.0%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 2 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 34 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| PGHH Consumer Non-Durables |
Oct 2025 | 52x | 104% | −17% | −19% | −46% |
| CRISIL Commercial Services |
Feb 2021 | 41x | 42% | +28% | −6% | +23% |
| OFSS Technology Services |
Feb 2020 | 14x | 47% | −26% | −29% | −15% |
| IRCTC Consumer Services |
Oct 2025 | 43x | 49% | −13% | −16% | −36% |
| SANOFI Health Technology |
Jun 2025 | 35x | 49% | −2% | −14% | −47% |
Show the other 3 matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| 3MINDIA Producer Manufacturing |
Feb 2025 | 49x | 41% | −18% | −34% | +21% |
| INGERRAND Producer Manufacturing |
Jul 2025 | 46x | 60% | −12% | −17% | +7% |
| ABBOTINDIA Health Technology |
Nov 2024 | 47x | 46% | +17% | −8% | +4% |
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: drawdown from 12-month high, 12-month momentum and P/S. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
30 events since Nov '22
- OctPriceFell 37% from the Jul 2025 peak to the Oct 2026 low.
- SepPriceVolume reached 5.1x its 50-day median on 2026-09-21; price -0.4% that day.
- JunPeer rankSlipped to the 2nd quartile of Consumer Non-Durables on EPS growth (from the top quartile).
- MayPriceVolume reached 7.7x its 50-day median on 2026-05-27; price +4.8% that day.
- JanPriceVolume reached 11.6x its 50-day median on 2026-01-29; price +5.5% that day.
- NovPriceVolume reached 16.2x its 50-day median on 2025-11-27; price +4.0% that day.
- OctValuationP/E fell below the 10th percentile of its own history to date (51.1x).
- JulPriceVolume reached 6.0x its 50-day median on 2025-07-31; price +1.8% that day.
Show 22 earlier events
- JunPriceRegained the 2024-11 peak, 4 months after the low.
- MayPriceVolume reached 18.7x its 50-day median on 2025-05-26; price +7.2% that day.
- MarPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- FebPriceFell 29% from the Nov 2024 peak to the Feb 2025 low.
- FebPriceVolume reached 67.9x its 50-day median on 2025-02-18; price +10.4% that day.
- OctPriceVolume reached 31.1x its 50-day median on 2024-10-29; price +10.4% that day.
- SepPeer rankSlipped to the 2nd quartile of Consumer Non-Durables on EPS growth (from the top quartile).
- SepPriceVolume reached 15.2x its 50-day median on 2024-09-20; price -0.4% that day.
- AugPriceRegained the 2019-10 peak, 17 months after the low.
- JunResultsRevenue (TTM) reached a new high of ₹2,607 cr.
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- AprPriceVolume reached 35.5x its 50-day median on 2024-04-30; price +7.4% that day.
- JanPriceVolume reached 13.9x its 50-day median on 2024-01-12; price -1.8% that day.
- DecPriceVolume reached 8.3x its 50-day median on 2023-12-28; price +7.2% that day.
- SepResultsYear-on-year EPS growth turned positive.
- SepPeer rankMoved into the 2nd quartile of Consumer Non-Durables on EPS growth (from the 3rd quartile).
- SepPriceVolume reached 6.8x its 50-day median on 2023-09-14; price +4.2% that day.
- MayPriceVolume reached 30.8x its 50-day median on 2023-05-31; price -0.4% that day.
- MarPriceFell 48% from the Oct 2019 peak to the Mar 2023 low.
- MarPriceVolume reached 274.0x its 50-day median on 2023-03-17; price -4.5% that day.
- FebValuationP/E fell below the 10th percentile of its own history to date (51.5x).
- NovPriceVolume reached 22.8x its 50-day median on 2022-11-24; price -1.5% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history60 months · 2021-12 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 35.9x | ₹3176 cr | 70.6% | 91.0% | 0.0x |
| 2026-10 | 34.5x | ₹3176 cr | 70.5% | 91.0% | 0.0x |
| 2026-09 | 34.1x | ₹3176 cr | 70.5% | 91.0% | 0.0x |
| 2026-08 | 36.5x | ₹3100 cr | 69.2% | 91.0% | 0.0x |
| 2026-07 | 38.0x | ₹3100 cr | 69.2% | 91.0% | 0.0x |
| 2026-06 | 38.2x | ₹3100 cr | 69.2% | 91.0% | 0.0x |
| 2026-05 | 42.1x | ₹3075 cr | 60.6% | 56.0% | 0.0x |
| 2026-04 | 41.8x | ₹3075 cr | 60.6% | 56.0% | 0.0x |
| 2026-03 | 38.1x | ₹3075 cr | 60.6% | 56.0% | 0.0x |
| 2026-02 | 47.4x | ₹2971 cr | 56.2% | 56.0% | 0.0x |
| 2026-01 | 48.9x | ₹2971 cr | 56.2% | 56.0% | 0.0x |
| 2025-12 | 46.5x | ₹2971 cr | 56.2% | 56.0% | 0.0x |
| 2025-11 | 49.2x | ₹2942 cr | 55.1% | 56.0% | 0.0x |
| 2025-10 | 51.1x | ₹2942 cr | 55.1% | 56.0% | 0.0x |
| 2025-09 | 53.7x | ₹2942 cr | 55.1% | 56.0% | 0.0x |
| 2025-08 | 60.4x | ₹2880 cr | 52.1% | 56.0% | 0.0x |
| 2025-07 | 64.8x | ₹2880 cr | 52.1% | 56.0% | 0.0x |
| 2025-06 | 65.3x | ₹2880 cr | 52.1% | 56.0% | 0.0x |
| 2025-05 | 63.5x | ₹2794 cr | 48.8% | 59.0% | 0.0x |
| 2025-04 | 54.1x | ₹2794 cr | 48.8% | 59.0% | 0.0x |
| 2025-03 | 54.0x | ₹2794 cr | 48.8% | 59.0% | 0.0x |
| 2025-02 | 55.7x | ₹2747 cr | 46.5% | 59.0% | 0.0x |
| 2025-01 | 60.8x | ₹2747 cr | 46.5% | 59.0% | 0.0x |
| 2024-12 | 67.5x | ₹2747 cr | 46.5% | 59.0% | 0.0x |
| 2024-11 | 76.1x | ₹2633 cr | 42.4% | 59.0% | 0.0x |
| 2024-10 | 77.2x | ₹2633 cr | 42.4% | 59.0% | 0.0x |
| 2024-09 | 65.7x | ₹2633 cr | 42.4% | 59.0% | 0.0x |
| 2024-08 | 73.2x | ₹2607 cr | 39.2% | 52.0% | 0.0x |
| 2024-07 | 64.5x | ₹2607 cr | 39.2% | 52.0% | 0.0x |
| 2024-06 | 59.7x | ₹2607 cr | 39.2% | 52.0% | 0.0x |
| 2024-05 | 64.1x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2024-04 | 59.8x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2024-03 | 58.5x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2024-02 | 58.4x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2024-01 | 59.1x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2023-12 | 58.2x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2023-11 | 57.1x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2023-10 | 55.0x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2023-09 | 55.0x | ₹2477 cr | 36.0% | 52.0% | 0.0x |
| 2023-08 | 61.5x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-07 | 62.4x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-06 | 56.0x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-05 | 48.4x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-04 | 48.7x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-03 | 47.6x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-02 | 51.5x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2023-01 | 54.0x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2022-12 | 55.5x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2022-11 | 56.6x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2022-10 | 56.7x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2022-09 | 57.1x | ₹2256 cr | 33.5% | 51.0% | 0.0x |
| 2022-08 | 56.5x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-07 | 53.5x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-06 | 51.4x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-05 | 50.3x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-04 | 54.2x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-03 | 49.9x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-02 | 53.4x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2022-01 | 54.3x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
| 2021-12 | 54.1x | ₹1982 cr | 39.3% | 51.0% | 0.0x |
Older months are in the live observatory.