Share price
₹365.2 latest close · −0.4% over the last 90 sessions
₹365.2 month-end · −38.7% over 12 months
₹365.2 month-end · −54.6% since Nov '23
52-week range ₹314.00 to ₹656.70 · 1-year volatility 35.9%
Was the rally earned?
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 40.0x to 25.9x); per-share earnings took off 4 points.
- The share count fell 6%.
Earnings helped, the multiple did not.
- Per-share earnings added 2 points, but investors now pay less per rupee of profit (P/E 59.0x to 25.9x), which took 57 points back.
- The share count rose 8%.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-67.7% (2024-07 peak to 2026-09 low, not yet recovered)
-19.8% (2024-01 peak to 2024-03 low, recovered 2024-04)
Most recent volume spikes
2026-10-14: 5x the 50-day median, price +1.6% that day
2026-10-08: 7.9x the 50-day median, price -3.8% that day
2026-10-07: 45.1x the 50-day median, price +5.8% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 25.5x to 60.1x since 2023-11.
Close to the Consumer Durables median.
The chart loads when you open this tab.
The chart loads when you open this tab.
How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Durables peers?
Each cell is the company's percentile rank among its Consumer Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE56th▼ 30 pts vs a year ago
- Op. margin84th▼ 9 pts vs a year ago
- Revenue growth25th▼ 14 pts vs a year ago
- EPS growth17th▼ 11 pts vs a year ago
- Debt/equity ↓90th▼ 7 pts vs a year ago
- Cash cycle ↓18thflat vs a year ago
- P/E ↓49th▲ 10 pts vs a year ago
- 12M momentum17th▼ 11 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Durables sector page Watch it move against Consumer Durables in the Observatory
What is the price implying?
At P/E of 25.9x, a holder earning 12%/yr needs earnings to grow about 17.7%/yr for 10 years, then trade at 15x.
Over time
Implied growth by month (solid) and delivered growth (dashed).
Change the assumptions
| Exit P/E / return | 11% | 12% | 13% |
|---|---|---|---|
| 12x | 19.2% | 20.2% | 21.3% |
| 15x | 16.6% | 17.7% | 18.7% |
| 20x | 13.4% | 14.4% | 15.5% |
Drag a slider to test other assumptions
Implied: 17.7%/yr“Implied growth” is what the current price would require under our stated assumptions, not what we expect. How this is calculated and the market-wide lists.
What prices imply across Consumer Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹365.20
- P/E
- 25.9x
- ROCE
- 17.0%
- Market Cap
- ₹8229 cr
- Revenue (TTM)
- ₹2322 cr
- P/S
- 3.5x
- P/B
- 3.0x
- ROE
- 11.8%
- Operating Margin
- 19.0%
- Debt / Equity
- 0.0x
- Promoter Holding
- 75.0%
- 12M Momentum
- -38.7%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance12%Within range
Other income as a share of pre-tax profit (trailing twelve months): 11.5%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate26%Within range
Median quarterly effective tax rate over about 2.5 years: 25.5%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion0.71xNear threshold
Operating cash flow divided by net profit over the last three fiscal years: 0.71x (cash from operations ₹748 cr, net profit ₹1,053 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow4 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 4. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history+7 daysWithin range
Debtor days are above the median of the previous three fiscal years by 7 days (118 vs 111). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress9% of fixed assetsWithin range
Capital work-in-progress is 9% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days-8 days / 2 yrsWithin range
Days payable changed by -8 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, promoters trimmed 3.1 pts; DIIs added 2.4 pts.
- The number of shareholders fell from 1.5 lakh to 1.2 lakh (-19%) between Dec 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like CELLO WORLD LTD today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −19% to +31% vs the market, against −4% for all non-financial companies in the same months.
- The analogs' median sat above that base rate (gap +8.6%, 80% range +1.0% to +15.0%), but the matches cluster in only 6 distinct 12-month windows.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 4 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 33 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| LMW Producer Manufacturing |
Apr 2020 | 14x | 18% | −58% | −59% | +60% |
| SANOFI Health Technology |
Jan 2025 | 27x | — | −29% | −39% | −31% |
| FINCABLES Producer Manufacturing |
Aug 2020 | 11x | 18% | −25% | −34% | +6% |
| INTELLECT Technology Services |
Nov 2024 | 33x | 20% | −2% | −39% | +49% |
| RATEGAIN Technology Services |
Jun 2025 | 26x | 17% | −39% | −45% | +96% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, P/E and revenue growth. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
25 events since Feb '24
- OctPriceVolume reached 90.8x its 50-day median on 2026-10-06; price +8.6% that day.
- SepPriceFell 68% from the Jul 2024 peak to the Sep 2026 low.
- AugPriceVolume reached 170.6x its 50-day median on 2026-08-05; price +15.7% that day.
- JunResultsRevenue (TTM) reached a new high of ₹2,324 cr.
- JunPeer rankSlipped to the 2nd quartile of Consumer Durables on ROCE (from the top quartile).
- AprPriceVolume reached 11.9x its 50-day median on 2026-04-07; price +0.2% that day.
- MarPeer rankSlipped to the bottom quartile of Consumer Durables on EPS growth (from the 3rd quartile).
- MarPriceVolume reached 9.7x its 50-day median on 2026-03-24; price +2.6% that day.
Show 17 earlier events
- JanValuationP/E fell below the 10th percentile of its own history to date (33.1x).
- JanDebtDebt / equity halved over 12 months to 0.00x.
- OctPriceVolume reached 10.8x its 50-day median on 2025-10-29; price +5.9% that day.
- SepPriceVolume reached 8.1x its 50-day median on 2025-09-02; price +6.3% that day.
- JunResultsYear-on-year EPS growth turned negative.
- JunDebtDebt / equity halved over 12 months to 0.00x.
- AprPriceVolume reached 11.5x its 50-day median on 2025-04-11; price +0.8% that day.
- MarPriceVolume reached 10.9x its 50-day median on 2025-03-21; price +6.1% that day.
- DecPromoterPromoter holding fell 3.1 pts to 75.0%.
- DecInstitutionsFII + DII holding rose 4.4 pts over 2 quarters to 21.3%.
- NovDebtDebt / equity halved over 12 months to 0.32x.
- NovSharesShare count is up 8.2% over 12 months.
- NovPriceVolume reached 7.9x its 50-day median on 2024-11-25; price +0.8% that day.
- AugPriceVolume reached 9.4x its 50-day median on 2024-08-13; price -3.0% that day.
- JunDividendDividend payout cut from 62% to 10% of profit.
- JunPriceVolume reached 12.8x its 50-day median on 2024-06-21; price +2.2% that day.
- FebPriceVolume reached 6.5x its 50-day median on 2024-02-23; price +4.6% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history37 months · 2023-11 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 25.9x | ₹2322 cr | 11.8% | 17.0% | 0.0x |
| 2026-10 | 23.3x | ₹2322 cr | 12.0% | 17.0% | 0.0x |
| 2026-09 | 23.1x | ₹2322 cr | 12.0% | 17.0% | 0.0x |
| 2026-08 | 24.9x | ₹2324 cr | 12.3% | 17.0% | 0.0x |
| 2026-07 | 24.3x | ₹2324 cr | 12.3% | 17.0% | 0.0x |
| 2026-06 | 26.2x | ₹2324 cr | 12.3% | 17.0% | 0.0x |
| 2026-05 | 26.2x | ₹2259 cr | 14.0% | 24.0% | 0.0x |
| 2026-04 | 29.7x | ₹2259 cr | 14.0% | 24.0% | 0.0x |
| 2026-03 | 27.6x | ₹2259 cr | 14.0% | 24.0% | 0.0x |
| 2026-02 | 27.6x | ₹2262 cr | 15.0% | 24.0% | 0.0x |
| 2026-01 | 33.1x | ₹2262 cr | 15.0% | 24.0% | 0.0x |
| 2025-12 | 35.9x | ₹2262 cr | 15.0% | 24.0% | 0.0x |
| 2025-11 | 40.0x | ₹2165 cr | 14.8% | 24.0% | 0.0x |
| 2025-10 | 43.9x | ₹2165 cr | 14.8% | 24.0% | 0.0x |
| 2025-09 | 38.6x | ₹2165 cr | 14.8% | 24.0% | 0.0x |
| 2025-08 | 34.8x | ₹2137 cr | 15.1% | 24.0% | 0.0x |
| 2025-07 | 38.4x | ₹2137 cr | 15.1% | 24.0% | 0.0x |
| 2025-06 | 39.4x | ₹2137 cr | 15.1% | 24.0% | 0.0x |
| 2025-05 | 39.3x | ₹2060 cr | 31.7% | 36.0% | 0.3x |
| 2025-04 | 35.1x | ₹2060 cr | 31.7% | 36.0% | 0.3x |
| 2025-03 | 34.8x | ₹2060 cr | 31.7% | 36.0% | 0.3x |
| 2025-02 | 35.1x | ₹2030 cr | 31.6% | 36.0% | 0.3x |
| 2025-01 | 41.4x | ₹2030 cr | 31.6% | 36.0% | 0.3x |
| 2024-12 | 48.0x | ₹2030 cr | 31.6% | 36.0% | 0.3x |
| 2024-11 | 48.9x | ₹2029 cr | 31.6% | 36.0% | 0.3x |
| 2024-10 | 51.2x | ₹2029 cr | 31.6% | 36.0% | 0.3x |
| 2024-09 | 56.5x | ₹2029 cr | 31.6% | 36.0% | 0.3x |
| 2024-08 | 55.6x | ₹2000 cr | 31.1% | 36.0% | 0.3x |
| 2024-07 | 58.6x | ₹2000 cr | 31.1% | 36.0% | 0.3x |
| 2024-06 | 54.2x | ₹2000 cr | 31.1% | 36.0% | 0.3x |
| 2024-05 | 62.0x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2024-04 | 66.3x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2024-03 | 56.7x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2024-02 | 62.5x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2024-01 | 61.9x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2023-12 | 57.7x | ₹1797 cr | 84.6% | 48.0% | 1.0x |
| 2023-11 | 59.0x | ₹1797 cr | 84.6% | 48.0% | 1.0x |