Share price
₹124.99 latest close · −27.2% over the last 90 sessions
₹124.99 month-end · −27.2% over 12 months
₹124.99 month-end · −52.2% over 3 years
₹124.99 month-end · −62.4% since Jan '19
52-week range ₹106.88 to ₹201.60 · 1-year volatility 36.9%
Was the rally earned?
Mostly the multiple.
- Most of the fall came from investors paying a lower multiple (P/E 17.4x to 13.2x); per-share earnings took off 4 points.
- The share count barely moved.
Earnings helped, the multiple did not.
- Per-share earnings added 24 points, but investors now pay less per rupee of profit (P/E 38.7x to 13.2x), which took 76 points back.
- The share count barely moved.
Mostly earnings.
- Per-share earnings took off 50 points, while the multiple moved less (P/E 18.5x to 13.2x).
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-80.6% (2022-05 peak to 2026-03 low, not yet recovered)
-68.5% (2019-03 peak to 2020-03 low, recovered 2021-05)
-27.3% (2021-08 peak to 2021-12 low, recovered 2022-01)
Most recent volume spikes
2026-10-13: 8.1x the 50-day median, price +5.7% that day
2026-07-03: 26.9x the 50-day median, price +4.1% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 12.8x to 38.6x since 2019-01.
51% below the Consumer Non-Durables median.
The chart loads when you open this tab.
The chart loads when you open this tab.
How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE34th▼ 4 pts vs a year ago
- Op. margin24thflat vs a year ago
- Revenue growth42nd▲ 28 pts vs a year ago
- EPS growth29th▼ 20 pts vs a year ago
- Debt/equity ↓57th▲ 5 pts vs a year ago
- Cash cycle ↓9th▼ 3 pts vs a year ago
- P/E ↓82nd▼ 4 pts vs a year ago
- 12M momentum29th▲ 3 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At a P/E of 10.6x, the price would imply about 5.4%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.
Below the ₹1,000 cr market-cap floor used for the lists.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹124.99
- P/E
- 13.2x
- ROCE
- 10.0%
- Market Cap
- ₹995 cr
- Revenue (TTM)
- ₹1278 cr
- P/S
- 0.8x
- P/B
- 0.9x
- ROE
- 7.1%
- Operating Margin
- 7.8%
- Debt / Equity
- 0.2x
- Promoter Holding
- 73.3%
- 12M Momentum
- -27.2%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance18%Near threshold
Other income as a share of pre-tax profit (trailing twelve months): 18.4%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate26%Within range
Median quarterly effective tax rate over about 2.5 years: 26.4%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion1.16xWithin range
Operating cash flow divided by net profit over the last three fiscal years: 1.16x (cash from operations ₹260 cr, net profit ₹225 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow4 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 4. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history+22 daysNear threshold
Debtor days are above the median of the previous three fiscal years by 22 days (168 vs 146). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress0% of fixed assetsWithin range
Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days+17 days / 2 yrsWithin range
Days payable changed by +17 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 3 years, DIIs trimmed 0.7 pts.
- The number of shareholders fell from 69,015 to 60,378 (-13%) between Sep 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like RUPA & COMPANY LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −19% to +56% vs the market, against −5% for all non-financial companies in the same months.
- The analogs' median sat above that base rate (gap +15.4%, 80% range +7.1% to +24.9%), but the matches cluster in only 6 distinct 12-month windows.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 5 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 34 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| VSSL Non-Energy Minerals |
Dec 2024 | 17x | — | +3% | −32% | +19% |
| TIRUMALCHM Process Industries |
Nov 2023 | 23x | 11% | 0% | −17% | +45% |
| APEX Consumer Non-Durables |
Feb 2023 | 16x | 12% | −22% | −39% | −31% |
| DBCORP Consumer Services |
Jun 2022 | 9x | 10% | −26% | −36% | +57% |
| BBL Producer Manufacturing |
Sep 2020 | 9x | 9% | −29% | −29% | +21% |
Show the other 3 matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| DALMIASUG Process Industries |
Dec 2023 | 13x | 12% | +8% | −14% | −25% |
| INSECTICID Process Industries |
May 2024 | 25x | 10% | +19% | −24% | +53% |
| SHK Process Industries |
May 2023 | 10x | 10% | −14% | −30% | +21% |
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: P/S, 12-month momentum and drawdown from 12-month high. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
30 events since Jun '23
- OctValuationP/E fell below the 10th percentile of its own history to date (12.6x).
- OctPriceVolume reached 8.1x its 50-day median on 2026-10-13; price +5.7% that day.
- SepPeer rankSlipped to the bottom quartile of Consumer Non-Durables on operating margin (from the 2nd quartile).
- JulPriceVolume reached 26.9x its 50-day median on 2026-07-03; price +4.1% that day.
- JunPeer rankMoved into the 2nd quartile of Consumer Non-Durables on operating margin (from the 3rd quartile).
- AprPriceVolume reached 100.7x its 50-day median on 2026-04-23; price +17.5% that day.
- MarResultsYear-on-year EPS growth turned negative.
- MarPriceFell 81% from the May 2022 peak to the Mar 2026 low.
Show 22 earlier events
- MarValuationP/E fell below the 10th percentile of its own history to date (12.9x).
- JanPriceVolume reached 6.0x its 50-day median on 2026-01-07; price +2.5% that day.
- DecPeer rankMoved into the 3rd quartile of Consumer Non-Durables on operating margin (from the bottom quartile).
- NovPriceVolume reached 15.5x its 50-day median on 2025-11-20; price -6.1% that day.
- SepPeer rankSlipped to the bottom quartile of Consumer Non-Durables on operating margin (from the 3rd quartile).
- JulPriceVolume reached 13.5x its 50-day median on 2025-07-15; price +7.1% that day.
- JunPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on operating margin (from the 2nd quartile).
- MayPriceVolume reached 5.1x its 50-day median on 2025-05-22; price +3.3% that day.
- MarPeer rankMoved into the 2nd quartile of Consumer Non-Durables on operating margin (from the 3rd quartile).
- SepPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- JulPriceVolume reached 32.4x its 50-day median on 2024-07-29; price +11.9% that day.
- JunResultsYear-on-year EPS growth turned positive.
- JunPeer rankMoved into the 3rd quartile of Consumer Non-Durables on ROCE (from the bottom quartile).
- JunPriceVolume reached 17.5x its 50-day median on 2024-06-20; price +7.6% that day.
- AprValuationP/E crossed above the 90th percentile of its own history to date (39.5x).
- FebPriceVolume reached 8.1x its 50-day median on 2024-02-08; price +4.7% that day.
- DecPriceVolume reached 10.1x its 50-day median on 2023-12-08; price +3.1% that day.
- NovValuationP/E crossed above the 90th percentile of its own history to date (38.7x).
- JulPriceVolume reached 25.9x its 50-day median on 2023-07-26; price +8.6% that day.
- JunResultsYear-on-year EPS growth turned negative.
- JunValuationP/E crossed above the 90th percentile of its own history to date (39.0x).
- JunPeer rankSlipped to the bottom quartile of Consumer Non-Durables on ROCE (from the top quartile).
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history95 months · 2019-01 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 13.2x | ₹1278 cr | 7.1% | 10.0% | 0.2x |
| 2026-10 | 12.6x | ₹1278 cr | 7.1% | 10.0% | 0.2x |
| 2026-09 | 13.8x | ₹1278 cr | 7.1% | 10.0% | 0.2x |
| 2026-08 | 15.9x | ₹1259 cr | 6.8% | 10.0% | 0.2x |
| 2026-07 | 17.3x | ₹1259 cr | 6.8% | 10.0% | 0.2x |
| 2026-06 | 18.2x | ₹1259 cr | 6.8% | 10.0% | 0.2x |
| 2026-05 | 18.0x | ₹1233 cr | 6.6% | 11.0% | 0.2x |
| 2026-04 | 17.7x | ₹1233 cr | 6.6% | 11.0% | 0.2x |
| 2026-03 | 12.9x | ₹1233 cr | 6.6% | 11.0% | 0.2x |
| 2026-02 | 14.5x | ₹1236 cr | 7.3% | 11.0% | 0.2x |
| 2026-01 | 15.7x | ₹1236 cr | 7.3% | 11.0% | 0.2x |
| 2025-12 | 16.7x | ₹1236 cr | 7.3% | 11.0% | 0.2x |
| 2025-11 | 17.4x | ₹1213 cr | 7.7% | 11.0% | 0.2x |
| 2025-10 | 19.5x | ₹1213 cr | 7.7% | 11.0% | 0.2x |
| 2025-09 | 20.5x | ₹1213 cr | 7.7% | 11.0% | 0.2x |
| 2025-08 | 17.7x | ₹1239 cr | 8.2% | 11.0% | 0.2x |
| 2025-07 | 19.9x | ₹1239 cr | 8.2% | 11.0% | 0.2x |
| 2025-06 | 20.6x | ₹1239 cr | 8.2% | 11.0% | 0.2x |
| 2025-05 | 21.5x | ₹1224 cr | 8.0% | 10.0% | 0.2x |
| 2025-04 | 19.8x | ₹1224 cr | 8.0% | 10.0% | 0.2x |
| 2025-03 | 18.1x | ₹1224 cr | 8.0% | 10.0% | 0.2x |
| 2025-02 | 20.1x | ₹1226 cr | 7.7% | 10.0% | 0.2x |
| 2025-01 | 24.0x | ₹1226 cr | 7.7% | 10.0% | 0.2x |
| 2024-12 | 26.2x | ₹1226 cr | 7.7% | 10.0% | 0.2x |
| 2024-11 | 26.5x | ₹1231 cr | 7.9% | 10.0% | 0.2x |
| 2024-10 | 26.7x | ₹1231 cr | 7.9% | 10.0% | 0.2x |
| 2024-09 | 29.1x | ₹1231 cr | 7.9% | 10.0% | 0.2x |
| 2024-08 | 36.9x | ₹1217 cr | 7.3% | 10.0% | 0.2x |
| 2024-07 | 35.1x | ₹1217 cr | 7.3% | 10.0% | 0.2x |
| 2024-06 | 31.2x | ₹1217 cr | 7.3% | 10.0% | 0.2x |
| 2024-05 | 35.6x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2024-04 | 39.5x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2024-03 | 34.6x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2024-02 | 39.6x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2024-01 | 40.1x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-12 | 38.9x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-11 | 38.7x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-10 | 36.2x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-09 | 37.6x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-08 | 38.5x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-07 | 43.3x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-06 | 39.0x | ₹1143 cr | 5.9% | 8.0% | 0.3x |
| 2023-05 | 10.8x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2023-04 | 9.9x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2023-03 | 8.3x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2023-02 | 8.3x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2023-01 | 11.0x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-12 | 11.4x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-11 | 11.9x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-10 | 12.7x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-09 | 13.1x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-08 | 13.9x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-07 | 15.1x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-06 | 14.1x | ₹1475 cr | 21.8% | 25.0% | 0.4x |
| 2022-05 | 16.8x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2022-04 | 23.5x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2022-03 | 19.5x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2022-02 | 20.3x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2022-01 | 22.5x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-12 | 19.6x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-11 | 18.5x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-10 | 20.6x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-09 | 20.0x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-08 | 19.3x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-07 | 23.1x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-06 | 21.0x | ₹1313 cr | 24.0% | 30.0% | 0.2x |
| 2021-05 | 49.9x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2021-04 | 37.6x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2021-03 | 38.7x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2021-02 | 38.7x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2021-01 | 37.0x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-12 | 38.6x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-11 | 28.4x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-10 | 23.6x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-09 | 24.3x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-08 | 25.2x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-07 | 19.1x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-06 | 20.8x | ₹975 cr | 10.7% | 14.0% | 0.3x |
| 2020-05 | 15.4x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2020-04 | 16.0x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2020-03 | 12.1x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2020-02 | 19.8x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2020-01 | 21.6x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-12 | 20.5x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-11 | 19.9x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-10 | 19.4x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-09 | 18.4x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-08 | 19.0x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-07 | 19.6x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-06 | 27.1x | ₹1149 cr | 13.6% | 20.0% | 0.4x |
| 2019-05 | 25.2x | ₹1120 cr | 17.2% | 25.0% | 0.2x |
| 2019-04 | 29.1x | ₹1120 cr | 17.2% | 25.0% | 0.2x |
| 2019-03 | 31.0x | ₹1120 cr | 17.2% | 25.0% | 0.2x |
| 2019-02 | 27.7x | ₹1120 cr | 17.2% | 25.0% | 0.2x |
| 2019-01 | 30.6x | ₹1120 cr | 17.2% | 25.0% | 0.2x |