Share price
₹321.85 latest close · −1.3% over the last 90 sessions
₹321.85 month-end · +3.4% over 12 months
₹321.85 month-end · −10.5% over 3 years
₹321.85 month-end · +55.0% since Jul '23
52-week range ₹276.00 to ₹430.00 · 1-year volatility 43.4%
Was the rally earned?
- The share price was roughly flat over 1 year (+3%).
- The share count barely moved.
Earnings helped, the multiple did not.
- Per-share earnings added 85 points, but investors now pay less per rupee of profit (P/E 25.3x to 9.2x), which took 96 points back.
- The share count rose 47%.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Not shown for 5 years: earnings were negative at one end, or there is not enough history.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-67.8% (2024-10 peak to 2025-03 low, not yet recovered)
-18.3% (2024-06 peak to 2024-07 low, recovered 2024-09)
-18.2% (2024-02 peak to 2024-03 low, recovered 2024-04)
Most recent volume spikes
2026-10-16: 7x the 50-day median, price +5.2% that day
2026-10-09: 6.2x the 50-day median, price -0.7% that day
2026-10-08: 58.8x the 50-day median, price +5.1% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 9.5x to 45.9x since 2023-07.
64% below the Consumer Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Durables peers?
Each cell is the company's percentile rank among its Consumer Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE72nd▲ 44 pts vs a year ago
- Op. margin32nd▼ 15 pts vs a year ago
- Revenue growth82nd▲ 6 pts vs a year ago
- EPS growth96th▲ 62 pts vs a year ago
- Debt/equity ↓12thflat vs a year ago
- Cash cycle ↓17th▼ 8 pts vs a year ago
- P/E ↓95th▲ 15 pts vs a year ago
- 12M momentum67th▲ 59 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Durables sector page Watch it move against Consumer Durables in the Observatory
What is the price implying?
At normalised P/E (five-year average earnings) of 21.9x, a holder earning 12%/yr needs earnings to grow about 16.0%/yr for 10 years, then trade at 15x.
Over time
Implied growth by month (solid) and delivered growth (dashed).
Change the assumptions
| Exit P/E / return | 11% | 12% | 13% |
|---|---|---|---|
| 12x | 17.5% | 18.6% | 19.6% |
| 15x | 15.0% | 16.0% | 17.1% |
| 20x | 11.8% | 12.8% | 13.8% |
Drag a slider to test other assumptions
Implied: 16.0%/yr“Implied growth” is what the current price would require under our stated assumptions, not what we expect. How this is calculated and the market-wide lists.
What prices imply across Consumer Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹321.85
- P/E
- 9.2x
- ROCE
- 21.0%
- Market Cap
- ₹5276 cr
- Revenue (TTM)
- ₹9660 cr
- P/S
- 0.5x
- P/B
- 2.1x
- ROE
- 22.7%
- Operating Margin
- 7.0%
- Debt / Equity
- 1.1x
- Promoter Holding
- 64.5%
- 12M Momentum
- 3.4%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance10%Within range
Other income as a share of pre-tax profit (trailing twelve months): 10.0%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate27%Within range
Median quarterly effective tax rate over about 2.5 years: 26.5%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion-1.13xBeyond threshold
Operating cash flow divided by net profit over the last three fiscal years: -1.13x (cash from operations ₹-1,033 cr, net profit ₹914 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow0 of 5 yrsBeyond threshold
Fiscal years with positive free cash flow in the last 5: 0. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history+6 daysWithin range
Debtor days are above the median of the previous three fiscal years by 6 days (10 vs 4). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress0% of fixed assetsWithin range
Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days+20 days / 2 yrsWithin range
Days payable changed by +20 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 3 years, FIIs trimmed 7.6 pts; DIIs added 5.1 pts; promoters trimmed 4.0 pts.
- The number of shareholders rose from 47,683 to 1.5 lakh (+215%) between Sep 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like SENCO GOLD LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −25% to +52% vs the market, against 0% for all non-financial companies in the same months.
- The gap against the base rate (+0.1%, 80% range −9.9% to +8.1%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 4 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 37 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| DEEPAKFERT Process Industries |
Jul 2021 | 11x | 14% | +170% | −6% | +53% |
| ALLCARGO Transportation |
Feb 2023 | 9x | 22% | +15% | −22% | −38% |
| RAYMOND Process Industries |
Oct 2023 | 13x | 21% | +47% | −19% | −33% |
| TRIVENI Process Industries |
Nov 2020 | 5x | 18% | +16% | −15% | +104% |
| DHAMPURSUG Process Industries |
Jul 2021 | 10x | 14% | +181% | −9% | −41% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, drawdown from 12-month high and interest cover. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
28 events since Sep '23
- OctPriceVolume reached 58.8x its 50-day median on 2026-10-08; price +5.1% that day.
- SepPeer rankSlipped to the 3rd quartile of Consumer Durables on operating margin (from the 2nd quartile).
- JulPeer rankMoved into the 2nd quartile of Consumer Durables on ROCE (from the 3rd quartile).
- JulPriceVolume reached 28.2x its 50-day median on 2026-07-27; price +9.2% that day.
- JunDividendDividend payout cut from 10% to 5% of profit.
- AprPriceVolume reached 65.4x its 50-day median on 2026-04-06; price +12.0% that day.
- MarPeer rankMoved into the 2nd quartile of Consumer Durables on operating margin (from the 3rd quartile).
- JanPriceVolume reached 85.1x its 50-day median on 2026-01-07; price +11.6% that day.
Show 20 earlier events
- DecResultsYear-on-year EPS growth turned positive.
- DecValuationP/E fell below the 10th percentile of its own history to date (20.9x).
- DecPeer rankMoved into the 2nd quartile of Consumer Durables on EPS growth (from the 3rd quartile).
- SepPeer rankMoved into the 3rd quartile of Consumer Durables on EPS growth (from the bottom quartile).
- AugSharesShare count is up 5.1% over 12 months.
- AugPriceVolume reached 8.6x its 50-day median on 2025-08-14; price +6.5% that day.
- JunPeer rankMoved into the 3rd quartile of Consumer Durables on operating margin (from the bottom quartile).
- MarPromoterPromoter holding fell 3.4 pts to 64.1%.
- MarPriceFell 68% from the Oct 2024 peak to the Mar 2025 low.
- MarPeer rankSlipped to the bottom quartile of Consumer Durables on EPS growth (from the 3rd quartile).
- FebPriceVolume reached 12.3x its 50-day median on 2025-02-17; price -9.0% that day.
- DecPeer rankSlipped to the bottom quartile of Consumer Durables on operating margin (from the 3rd quartile).
- OctPriceVolume reached 10.8x its 50-day median on 2024-10-29; price -5.5% that day.
- SepInstitutionsFII + DII holding fell 3.4 pts over 1 quarter to 18.2%.
- JulSharesShare count is up 39.3% over 12 months.
- JulPriceVolume reached 5.8x its 50-day median on 2024-07-23; price +5.1% that day.
- JunPeer rankSlipped to the 3rd quartile of Consumer Durables on ROCE (from the 2nd quartile).
- AprPriceVolume reached 34.8x its 50-day median on 2024-04-16; price +3.8% that day.
- JanPriceVolume reached 9.1x its 50-day median on 2024-01-11; price +5.8% that day.
- SepPriceVolume reached 14.0x its 50-day median on 2023-09-15; price +14.9% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history41 months · 2023-07 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 9.2x | ₹9660 cr | 22.7% | 21.0% | 1.1x |
| 2026-10 | 8.4x | ₹9660 cr | 22.7% | 21.0% | 1.1x |
| 2026-09 | 9.2x | ₹9660 cr | 22.7% | 21.0% | 1.1x |
| 2026-08 | 9.9x | ₹8430 cr | 22.9% | 21.0% | 1.1x |
| 2026-07 | 11.5x | ₹8430 cr | 22.9% | 21.0% | 1.1x |
| 2026-06 | 9.4x | ₹8430 cr | 22.9% | 21.0% | 1.1x |
| 2026-05 | 11.8x | ₹7811 cr | 24.4% | 10.0% | 1.0x |
| 2026-04 | 10.7x | ₹7811 cr | 24.4% | 10.0% | 1.0x |
| 2026-03 | 9.5x | ₹7811 cr | 24.4% | 10.0% | 1.0x |
| 2026-02 | 20.8x | ₹6786 cr | 12.6% | 10.0% | 1.0x |
| 2026-01 | 20.2x | ₹6786 cr | 12.6% | 10.0% | 1.0x |
| 2025-12 | 20.9x | ₹6786 cr | 12.6% | 10.0% | 1.0x |
| 2025-11 | 23.9x | ₹6750 cr | 10.8% | 10.0% | 1.0x |
| 2025-10 | 24.9x | ₹6750 cr | 10.8% | 10.0% | 1.0x |
| 2025-09 | 26.4x | ₹6750 cr | 10.8% | 10.0% | 1.0x |
| 2025-08 | 37.2x | ₹6328 cr | 8.0% | 10.0% | 1.0x |
| 2025-07 | 31.5x | ₹6328 cr | 8.0% | 10.0% | 1.0x |
| 2025-06 | 34.5x | ₹6328 cr | 8.0% | 10.0% | 1.0x |
| 2025-05 | 46.5x | ₹6087 cr | 9.4% | 14.0% | 1.3x |
| 2025-04 | 42.4x | ₹6087 cr | 9.4% | 14.0% | 1.3x |
| 2025-03 | 33.2x | ₹6087 cr | 9.4% | 14.0% | 1.3x |
| 2025-02 | 22.3x | ₹5693 cr | 14.9% | 14.0% | 1.3x |
| 2025-01 | 35.6x | ₹5693 cr | 14.9% | 14.0% | 1.3x |
| 2024-12 | 40.7x | ₹5693 cr | 14.9% | 14.0% | 1.3x |
| 2024-11 | 43.7x | ₹5340 cr | 14.9% | 14.0% | 1.3x |
| 2024-10 | 46.3x | ₹5340 cr | 14.9% | 14.0% | 1.3x |
| 2024-09 | 54.3x | ₹5340 cr | 14.9% | 14.0% | 1.3x |
| 2024-08 | 45.9x | ₹5241 cr | 13.3% | 14.0% | 1.3x |
| 2024-07 | 40.9x | ₹5241 cr | 13.3% | 14.0% | 1.3x |
| 2024-06 | 48.3x | ₹5241 cr | 13.3% | 14.0% | 1.3x |
| 2024-05 | 31.2x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2024-04 | 32.9x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2024-03 | 27.2x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2024-02 | 29.3x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2024-01 | 27.8x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-12 | 24.5x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-11 | 25.3x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-10 | 23.7x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-09 | 21.7x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-08 | 14.3x | ₹4077 cr | 17.0% | 15.0% | 1.5x |
| 2023-07 | 14.6x | ₹4077 cr | 17.0% | 15.0% | 1.5x |