Share price
₹980.2 latest close · −16.4% over the last 90 sessions
₹980.2 month-end · −2.8% over 12 months
₹980.2 month-end · +48.5% over 3 years
₹980.2 month-end · +265.7% since Jan '19
52-week range ₹874.00 to ₹1242.20 · 1-year volatility 33.0%
Was the rally earned?
- The share price was roughly flat over 1 year (-3%).
- The share count barely moved.
Mostly yes, with a catch.
- Per-share earnings added 51 points, but investors now pay less per rupee of profit (P/E 30.9x to 30.3x), which took 3 points back.
- The share count barely moved.
Mostly yes.
- Per-share earnings added 139 points to the rise, while the multiple moved less (P/E 29.5x to 30.3x).
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-49.6% (2019-03 peak to 2020-03 low, recovered 2021-05)
-36.6% (2022-02 peak to 2022-05 low, recovered 2022-09)
-33.8% (2024-09 peak to 2025-04 low, recovered 2025-05)
Most recent volume spikes
2026-10-16: 10.6x the 50-day median, price -7.1% that day
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 18.9x to 38.4x since 2019-01.
13% above the Consumer Non-Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE61st▲ 13 pts vs a year ago
- Op. margin66thflat vs a year ago
- Revenue growth88th▲ 8 pts vs a year ago
- EPS growth81st▲ 9 pts vs a year ago
- Debt/equity ↓34th▲ 22 pts vs a year ago
- Cash cycle ↓40th▲ 13 pts vs a year ago
- P/E ↓46th▲ 5 pts vs a year ago
- 12M momentum64th▼ 24 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At P/E of 30.3x, a holder earning 12%/yr needs earnings to grow about 18.7%/yr for 10 years, then trade at 15x.
Over time
Implied growth by month (solid) and delivered growth (dashed).
Change the assumptions
| Exit P/E / return | 11% | 12% | 13% |
|---|---|---|---|
| 12x | 20.1% | 21.2% | 22.3% |
| 15x | 17.7% | 18.7% | 19.8% |
| 20x | 14.5% | 15.6% | 16.6% |
Drag a slider to test other assumptions
Implied: 18.7%/yrLooking back
- Jan 2020Price implied 13%/yr; EPS has since grown 14%/yr (7.0 yrs)
- Jan 2021Price implied 13%/yr; EPS has since grown 15%/yr (6.0 yrs)
- Jan 2022Price implied 20%/yr; EPS has since grown 16%/yr (5.0 yrs)
Past comparisons cover only companies listed today (survivorship bias) and say nothing about future outcomes.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect. How this is calculated and the market-wide lists.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹980.20
- P/E
- 30.3x
- ROCE
- 16.0%
- Market Cap
- ₹13089 cr
- Revenue (TTM)
- ₹4602 cr
- P/S
- 2.8x
- P/B
- 5.6x
- ROE
- 18.4%
- Operating Margin
- 16.0%
- Debt / Equity
- 0.6x
- Promoter Holding
- 46.1%
- 12M Momentum
- -2.8%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance2%Within range
Other income as a share of pre-tax profit (trailing twelve months): 1.8%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate14%Near threshold
Median quarterly effective tax rate over about 2.5 years: 14.0%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion1.27xWithin range
Operating cash flow divided by net profit over the last three fiscal years: 1.27x (cash from operations ₹1,203 cr, net profit ₹948 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow1 of 5 yrsBeyond threshold
Fiscal years with positive free cash flow in the last 5: 1. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history-11 daysWithin range
Debtor days are below the median of the previous three fiscal years by 11 days (67 vs 78). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress0% of fixed assetsWithin range
Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days+9 days / 2 yrsWithin range
Days payable changed by +9 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, FIIs added 4.3 pts.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like CCL PRODUCTS INDIA LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −23% to +34% vs the market, against −2% for all non-financial companies in the same months.
- The gap against the base rate (−8.7%, 80% range −16.8% to +3.0%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 3 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 36 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| RKFORGE Producer Manufacturing |
Dec 2024 | 47x | 17% | +23% | −15% | −45% |
| CRAFTSMAN Producer Manufacturing |
Nov 2022 | 39x | 18% | +34% | −10% | +45% |
| JKCEMENT Non-Energy Minerals |
Dec 2021 | 37x | 20% | +77% | −10% | −17% |
| SUPRAJIT Producer Manufacturing |
Jul 2023 | 38x | 15% | +24% | −4% | −16% |
| SANSERA Producer Manufacturing |
Mar 2025 | 34x | 16% | +20% | −30% | +75% |
Show the other 3 matches
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: 12-month momentum, P/S and drawdown from 12-month high. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
30 events since May '24
- OctPriceFell 27% from the Jul 2026 peak to the Oct 2026 low.
- OctPriceVolume reached 10.6x its 50-day median on 2026-10-16; price -7.1% that day.
- SepPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- JunPeer rankMoved into the 2nd quartile of Consumer Non-Durables on ROCE (from the 3rd quartile).
- JunPriceVolume reached 25.1x its 50-day median on 2026-06-08; price +8.7% that day.
- AprValuationP/E crossed above the 90th percentile of its own history to date (40.4x).
- MarPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- FebPriceVolume reached 16.3x its 50-day median on 2026-02-23; price +3.9% that day.
Show 22 earlier events
- DecPeer rankMoved into the top quartile of Consumer Non-Durables on operating margin (from the 2nd quartile).
- NovPriceVolume reached 104.1x its 50-day median on 2025-11-06; price +9.5% that day.
- OctValuationP/E crossed above the 90th percentile of its own history to date (36.9x).
- SepPeer rankSlipped to the 2nd quartile of Consumer Non-Durables on operating margin (from the top quartile).
- AugPriceVolume reached 5.6x its 50-day median on 2025-08-04; price +3.7% that day.
- JunResultsYear-on-year EPS growth turned positive.
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on operating margin (from the 2nd quartile).
- MayPriceRegained the 2024-09 peak, 1 month after the low.
- MayValuationP/E crossed above the 90th percentile of its own history to date (43.2x).
- MayPriceVolume reached 153.9x its 50-day median on 2025-05-06; price +17.2% that day.
- AprPriceFell 34% from the Sep 2024 peak to the Apr 2025 low.
- MarPeer rankSlipped to the 2nd quartile of Consumer Non-Durables on operating margin (from the top quartile).
- DecPeer rankMoved into the top quartile of Consumer Non-Durables on operating margin (from the 2nd quartile).
- NovValuationP/E crossed above the 90th percentile of its own history to date (40.5x).
- NovPriceVolume reached 49.4x its 50-day median on 2024-11-06; price +7.5% that day.
- SepPriceRegained the 2023-07 peak, 4 months after the low.
- SepPriceVolume reached 60.8x its 50-day median on 2024-09-04; price +15.3% that day.
- JulValuationP/E crossed above the 90th percentile of its own history to date (36.0x).
- JunResultsYear-on-year EPS growth turned negative.
- JunPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on ROCE (from the 2nd quartile).
- MayPriceFell 25% from the Jul 2023 peak to the May 2024 low.
- MayPriceVolume reached 6.5x its 50-day median on 2024-05-27; price +4.5% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history60 months · 2021-12 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 30.3x | ₹4602 cr | 18.4% | 16.0% | 0.6x |
| 2026-10 | 28.8x | ₹4602 cr | 18.5% | 16.0% | 0.6x |
| 2026-09 | 31.5x | ₹4602 cr | 18.5% | 16.0% | 0.6x |
| 2026-08 | 37.1x | ₹4458 cr | 16.5% | 16.0% | 0.6x |
| 2026-07 | 39.7x | ₹4458 cr | 16.5% | 16.0% | 0.6x |
| 2026-06 | 40.6x | ₹4458 cr | 16.5% | 16.0% | 0.6x |
| 2026-05 | 37.5x | ₹4070 cr | 19.1% | 13.0% | 0.9x |
| 2026-04 | 40.4x | ₹4070 cr | 19.1% | 13.0% | 0.9x |
| 2026-03 | 37.0x | ₹4070 cr | 19.1% | 13.0% | 0.9x |
| 2026-02 | 40.1x | ₹3777 cr | 17.2% | 13.0% | 0.9x |
| 2026-01 | 38.3x | ₹3777 cr | 17.2% | 13.0% | 0.9x |
| 2025-12 | 37.3x | ₹3777 cr | 17.2% | 13.0% | 0.9x |
| 2025-11 | 43.3x | ₹3388 cr | 15.8% | 13.0% | 0.9x |
| 2025-10 | 36.9x | ₹3388 cr | 15.8% | 13.0% | 0.9x |
| 2025-09 | 36.2x | ₹3388 cr | 15.8% | 13.0% | 0.9x |
| 2025-08 | 37.5x | ₹3105 cr | 15.8% | 13.0% | 0.9x |
| 2025-07 | 36.7x | ₹3105 cr | 15.8% | 13.0% | 0.9x |
| 2025-06 | 36.6x | ₹3105 cr | 15.8% | 13.0% | 0.9x |
| 2025-05 | 43.2x | ₹2996 cr | 16.3% | 12.0% | 1.0x |
| 2025-04 | 28.9x | ₹2996 cr | 16.3% | 12.0% | 1.0x |
| 2025-03 | 27.1x | ₹2996 cr | 16.3% | 12.0% | 1.0x |
| 2025-02 | 28.3x | ₹2902 cr | 16.3% | 12.0% | 1.0x |
| 2025-01 | 30.3x | ₹2902 cr | 16.3% | 12.0% | 1.0x |
| 2024-12 | 36.1x | ₹2902 cr | 16.3% | 12.0% | 1.0x |
| 2024-11 | 40.5x | ₹2772 cr | 15.5% | 12.0% | 1.0x |
| 2024-10 | 34.7x | ₹2772 cr | 15.5% | 12.0% | 1.0x |
| 2024-09 | 36.0x | ₹2772 cr | 15.5% | 12.0% | 1.0x |
| 2024-08 | 38.5x | ₹2654 cr | 14.9% | 12.0% | 1.0x |
| 2024-07 | 36.0x | ₹2654 cr | 14.9% | 12.0% | 1.0x |
| 2024-06 | 31.6x | ₹2654 cr | 14.9% | 12.0% | 1.0x |
| 2024-05 | 26.8x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2024-04 | 27.7x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2024-03 | 27.5x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2024-02 | 29.5x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2024-01 | 31.4x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-12 | 30.2x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-11 | 30.9x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-10 | 27.6x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-09 | 30.2x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-08 | 28.4x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-07 | 28.8x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-06 | 31.1x | ₹2071 cr | 19.0% | 16.0% | 0.6x |
| 2023-05 | 41.3x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2023-04 | 39.2x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2023-03 | 37.0x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2023-02 | 35.6x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2023-01 | 35.3x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-12 | 34.5x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-11 | 35.6x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-10 | 32.6x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-09 | 32.7x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-08 | 31.3x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-07 | 29.0x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-06 | 25.0x | ₹1462 cr | 16.3% | 16.0% | 0.5x |
| 2022-05 | 25.8x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
| 2022-04 | 29.8x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
| 2022-03 | 29.5x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
| 2022-02 | 32.7x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
| 2022-01 | 34.3x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
| 2021-12 | 31.3x | ₹1242 cr | 16.7% | 17.0% | 0.5x |
Older months are in the live observatory.