Share price
₹278.8 latest close · −3.8% over the last 90 sessions
₹278.8 month-end · −27.7% over 12 months
₹278.8 month-end · −22.4% over 3 years
₹278.8 month-end · +21.3% since Jan '19
52-week range ₹252.80 to ₹395.25 · 1-year volatility 23.1%
Was the rally earned?
Mostly earnings.
- Per-share earnings took off 48 points, while the multiple moved less (P/E 13.8x to 17.6x).
- The share count barely moved.
Earnings helped, the multiple did not.
- Per-share earnings added 2 points, but investors now pay less per rupee of profit (P/E 23.3x to 17.6x), which took 25 points back.
- The share count barely moved.
Mostly yes.
- Per-share earnings added 49 points to the rise, while the multiple moved less (P/E 17.1x to 17.6x).
- The share count barely moved.
What do "pts" mean?
"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.
Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.
Net profit is trailing twelve months as reported with a 60-day lag.
How rough has the ride been?
Drawdown from peak
Largest drawdowns
-52.1% (2019-04 peak to 2020-03 low, recovered 2022-08)
-42.2% (2025-02 peak to 2026-10 low, not yet recovered)
-18.0% (2023-07 peak to 2024-02 low, recovered 2024-07)
Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).
Is it expensive against its own past and its peers?
Usual range 12.9x to 25.0x since 2019-01.
34% below the Consumer Non-Durables median.
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How to read this
Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).
Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.
Where does it rank among Consumer Non-Durables peers?
Each cell is the company's percentile rank among its Consumer Non-Durables peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).
Where it ranks today
- ROCE93rdflat vs a year ago
- Op. margin93rd▼ 4 pts vs a year ago
- Revenue growth14th▼ 49 pts vs a year ago
- EPS growth10th▼ 80 pts vs a year ago
- Debt/equity ↓85th▼ 10 pts vs a year ago
- Cash cycle ↓41st▼ 4 pts vs a year ago
- P/E ↓71st▼ 20 pts vs a year ago
- 12M momentum26th▼ 41 pts vs a year ago
Rank history
Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.
The Consumer Non-Durables sector page Watch it move against Consumer Non-Durables in the Observatory
What is the price implying?
At normalised P/E (five-year average earnings) of 15.9x, a holder earning 12%/yr needs earnings to grow about 7.1%/yr for 10 years, then trade at 15x.
Over time
Implied growth by month (solid) and delivered growth (dashed).
Change the assumptions
| Exit P/E / return | 11% | 12% | 13% |
|---|---|---|---|
| 12x | 7.9% | 8.9% | 9.8% |
| 15x | 6.1% | 7.1% | 8.0% |
| 20x | 3.8% | 4.8% | 5.7% |
Drag a slider to test other assumptions
Implied: 7.1%/yrLooking back
- Jan 2020Price implied 11%/yr; EPS has since grown 7%/yr (7.0 yrs)
- Jan 2021Price implied 7%/yr; EPS has since grown 5%/yr (6.0 yrs)
- Jan 2022Price implied 10%/yr; EPS has since grown 9%/yr (5.0 yrs)
Past comparisons cover only companies listed today (survivorship bias) and say nothing about future outcomes.
“Implied growth” is what the current price would require under our stated assumptions, not what we expect. How this is calculated and the market-wide lists.
What prices imply across Consumer Non-Durables The market-wide Expectations lists
Key figures
- Share Priceclose 9 Nov
- ₹278.80
- P/E
- 17.6x
- ROCE
- 39.0%
- Market Cap
- ₹3.49L cr
- Revenue (TTM)
- ₹76488 cr
- P/S
- 4.6x
- P/B
- 4.8x
- ROE
- 27.3%
- Operating Margin
- 27.0%
- Debt / Equity
- 0.0x
- 12M Momentum
- -27.7%
52-week range
Price risk
Balance sheet & cash
Are profits backed by cash?
Other income reliance11%Within range
Other income as a share of pre-tax profit (trailing twelve months): 10.9%. Bands: below 15%, 15% to 35%, above 35%.
Tax rate25%Within range
Median quarterly effective tax rate over about 2.5 years: 25.0%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.
Cash conversion0.69xNear threshold
Operating cash flow divided by net profit over the last three fiscal years: 0.69x (cash from operations ₹53,270 cr, net profit ₹76,821 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.
Free cash flow5 of 5 yrsWithin range
Fiscal years with positive free cash flow in the last 5: 5. Bands: at least 80% of years, 40% to 80%, below 40%.
Receivable days vs history-4 daysWithin range
Debtor days are below the median of the previous three fiscal years by 4 days (18 vs 22). Bands: under 15 days, 15 to 45, over 45.
Capital work in progress7% of fixed assetsWithin range
Capital work-in-progress is 7% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.
Payable days-2 days / 2 yrsWithin range
Days payable changed by -2 over two years. Bands: rise of up to 30 days; more than 30 days.
Tap a check to see how it is measured
How to read this
Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.
Who has been buying and selling?
- Over 2 years, FIIs trimmed 9.0 pts; DIIs added 7.2 pts.
- The number of shareholders rose from 33.4 lakh to 41.5 lakh (+24%) between Dec 2023 and Jun 2026.
Holdings, Jun '26
How each group changed
Number of shareholders
Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.
What happened next to similar setups
- We found 50 past situations where a non-financial company looked like ITC LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
- Over the following 12 months the middle half of them returned −20% to +14% vs the market, against −5% for all non-financial companies in the same months.
- The gap against the base rate (−0.5%, 80% range −7.8% to +1.6%) is within what chance and overlapping periods produce.
Where the 50 outcomes landed
Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 2 beyond the range shown, drawn at the edge
50 past situations · 50 companies · 36 months · 2020–2025
The closest matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| INFY Technology Services |
Sep 2022 | 26x | 37% | −16% | −27% | −13% |
| TCS Technology Services |
Aug 2025 | 23x | 65% | −32% | −32% | −28% |
| BAJAJ-AUTO Consumer Durables |
Aug 2021 | 22x | 25% | +26% | −13% | +2% |
| GLAXO Health Technology |
Oct 2022 | 13x | 37% | −8% | −27% | −6% |
| OFSS Technology Services |
Jan 2023 | 12x | 36% | −14% | −20% | +61% |
Show the other 3 matches
| Company | When | P/E | ROCE | 12M mom. | Drawdown | Next 12 months |
|---|---|---|---|---|---|---|
| HCLTECH Technology Services |
Sep 2025 | 22x | 32% | −23% | −31% | −12% |
| HEROMOTOCO Consumer Durables |
Apr 2021 | 15x | 27% | +32% | −22% | −29% |
| ASIANPAINT Process Industries |
May 2025 | 51x | 38% | −22% | −33% | +16% |
How reliable is this?
Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: P/S, 12-month momentum and drawdown from 12-month high. One match per company and at most 7 from any one month.
Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.
What else looks like this?
Companies with the most similar financial profile today, regardless of industry.
Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.
What changed?
27 events since Sep '19
- OctPriceFell 42% from the Feb 2025 peak to the Oct 2026 low.
- JunResultsYear-on-year EPS growth turned negative.
- JunPeer rankSlipped to the bottom quartile of Consumer Non-Durables on EPS growth (from the top quartile).
- MarResultsRevenue (TTM) reached a new high of ₹79,809 cr.
- JanValuationP/E fell below the 10th percentile of its own history to date (11.0x).
- JanPriceVolume reached 34.0x its 50-day median on 2026-01-01; price -9.7% that day.
- NovPriceVolume reached 5.1x its 50-day median on 2025-11-14; price +0.6% that day.
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
Show 19 earlier events
- MayPriceVolume reached 31.1x its 50-day median on 2025-05-28; price -3.2% that day.
- JanValuationP/E crossed above the 90th percentile of its own history to date (25.9x).
- DecResultsRevenue (TTM) reached a new high of ₹72,001 cr.
- JulValuationP/E crossed above the 90th percentile of its own history to date (24.9x).
- MarPriceVolume reached 8.3x its 50-day median on 2024-03-13; price +4.5% that day.
- JunResultsRevenue (TTM) reached a new high of ₹70,919 cr.
- FebValuationP/E crossed above the 90th percentile of its own history to date (25.1x).
- FebPriceVolume reached 7.9x its 50-day median on 2023-02-01; price +2.6% that day.
- AugPriceRegained the 2019-04 peak, 29 months after the low.
- JunResultsYear-on-year EPS growth turned positive.
- JunPeer rankMoved into the 2nd quartile of Consumer Non-Durables on EPS growth (from the 3rd quartile).
- SepPriceVolume reached 9.1x its 50-day median on 2021-09-16; price +6.9% that day.
- JunResultsYear-on-year EPS growth turned negative.
- JunPeer rankSlipped to the 3rd quartile of Consumer Non-Durables on EPS growth (from the top quartile).
- JunResultsRevenue (TTM) reached a new high of ₹49,388 cr.
- JunPeer rankMoved into the top quartile of Consumer Non-Durables on EPS growth (from the 2nd quartile).
- MarPriceFell 52% from the Apr 2019 peak to the Mar 2020 low.
- FebPriceVolume reached 8.1x its 50-day median on 2020-02-03; price -5.2% that day.
- SepPriceVolume reached 6.5x its 50-day median on 2019-09-20; price +0.6% that day.
Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.
Where price and fundamentals disagree, market-wide Rewind the whole market to any month
Monthly history95 months · 2019-01 to 2026-11
| Month | P/E | Revenue (TTM) | ROE | ROCE | Debt / Equity |
|---|---|---|---|---|---|
| 2026-11 | 17.6x | ₹76488 cr | 27.3% | 39.0% | 0.0x |
| 2026-10 | 16.8x | ₹76488 cr | 27.8% | 39.0% | 0.0x |
| 2026-09 | 16.6x | ₹76488 cr | 27.8% | 39.0% | 0.0x |
| 2026-08 | 15.5x | ₹78869 cr | 29.0% | 39.0% | 0.0x |
| 2026-07 | 17.0x | ₹78869 cr | 29.0% | 39.0% | 0.0x |
| 2026-06 | 17.4x | ₹78869 cr | 29.0% | 39.0% | 0.0x |
| 2026-05 | 10.3x | ₹79809 cr | 50.5% | 37.0% | 0.0x |
| 2026-04 | 11.0x | ₹79809 cr | 50.5% | 37.0% | 0.0x |
| 2026-03 | 10.0x | ₹79809 cr | 50.5% | 37.0% | 0.0x |
| 2026-02 | 10.9x | ₹78552 cr | 50.5% | 37.0% | 0.0x |
| 2026-01 | 11.0x | ₹78552 cr | 50.5% | 37.0% | 0.0x |
| 2025-12 | 13.7x | ₹78552 cr | 50.5% | 37.0% | 0.0x |
| 2025-11 | 13.8x | ₹79040 cr | 50.3% | 37.0% | 0.0x |
| 2025-10 | 14.4x | ₹79040 cr | 50.3% | 37.0% | 0.0x |
| 2025-09 | 13.7x | ₹79040 cr | 50.3% | 37.0% | 0.0x |
| 2025-08 | 14.1x | ₹75323 cr | 50.1% | 37.0% | 0.0x |
| 2025-07 | 14.1x | ₹75323 cr | 50.1% | 37.0% | 0.0x |
| 2025-06 | 14.3x | ₹75323 cr | 50.1% | 37.0% | 0.0x |
| 2025-05 | 24.7x | ₹73596 cr | 27.4% | 36.0% | 0.0x |
| 2025-04 | 25.2x | ₹73596 cr | 27.4% | 36.0% | 0.0x |
| 2025-03 | 24.3x | ₹73596 cr | 27.4% | 36.0% | 0.0x |
| 2025-02 | 22.9x | ₹72001 cr | 28.0% | 36.0% | 0.0x |
| 2025-01 | 25.9x | ₹72001 cr | 28.0% | 36.0% | 0.0x |
| 2024-12 | 24.2x | ₹72001 cr | 28.0% | 36.0% | 0.0x |
| 2024-11 | 24.0x | ₹69785 cr | 27.8% | 36.0% | 0.0x |
| 2024-10 | 24.6x | ₹69785 cr | 27.8% | 36.0% | 0.0x |
| 2024-09 | 26.1x | ₹69785 cr | 27.8% | 36.0% | 0.0x |
| 2024-08 | 25.2x | ₹69171 cr | 27.9% | 36.0% | 0.0x |
| 2024-07 | 24.9x | ₹69171 cr | 27.9% | 36.0% | 0.0x |
| 2024-06 | 21.4x | ₹69171 cr | 27.9% | 36.0% | 0.0x |
| 2024-05 | 22.8x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2024-04 | 23.3x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2024-03 | 22.9x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2024-02 | 21.7x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2024-01 | 23.6x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-12 | 24.7x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-11 | 23.3x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-10 | 22.9x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-09 | 23.7x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-08 | 23.5x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-07 | 24.9x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-06 | 24.1x | ₹70919 cr | 28.2% | 39.0% | 0.0x |
| 2023-05 | 29.7x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2023-04 | 28.4x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2023-03 | 25.6x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2023-02 | 25.1x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2023-01 | 23.5x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-12 | 22.1x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-11 | 22.7x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-10 | 23.2x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-09 | 22.1x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-08 | 21.4x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-07 | 20.2x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-06 | 18.2x | ₹60645 cr | 24.8% | 33.0% | 0.0x |
| 2022-05 | 20.9x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2022-04 | 20.0x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2022-03 | 19.3x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2022-02 | 16.7x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2022-01 | 17.0x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-12 | 16.8x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-11 | 17.1x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-10 | 17.2x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-09 | 18.2x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-08 | 16.3x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-07 | 15.8x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-06 | 15.6x | ₹49257 cr | 22.2% | 28.0% | 0.0x |
| 2021-05 | 14.3x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2021-04 | 13.4x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2021-03 | 14.5x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2021-02 | 13.5x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2021-01 | 13.5x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-12 | 13.8x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-11 | 12.8x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-10 | 10.9x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-09 | 11.4x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-08 | 12.7x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-07 | 12.9x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-06 | 12.9x | ₹49388 cr | 23.9% | 32.0% | 0.0x |
| 2020-05 | 15.8x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2020-04 | 14.6x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2020-03 | 13.8x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2020-02 | 15.9x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2020-01 | 18.9x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-12 | 19.1x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-11 | 19.8x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-10 | 20.7x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-09 | 20.9x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-08 | 19.7x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-07 | 21.7x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-06 | 22.0x | ₹48340 cr | 21.7% | 34.0% | 0.0x |
| 2019-05 | 24.9x | ₹43449 cr | 21.9% | 34.0% | 0.0x |
| 2019-04 | 26.9x | ₹43449 cr | 21.9% | 34.0% | 0.0x |
| 2019-03 | 26.5x | ₹43449 cr | 21.9% | 34.0% | 0.0x |
| 2019-02 | 24.6x | ₹43449 cr | 21.9% | 34.0% | 0.0x |
| 2019-01 | 24.9x | ₹43449 cr | 21.9% | 34.0% | 0.0x |