CREDO BRANDS MARKETING LIMITED (MUFTI): Financials & Fundamentals History

Share price

Closing priceAdjusted for splits and bonus issues.

3M1YAll

₹80.55 latest close · −7.0% over the last 90 sessions

₹80.55 month-end · −17.4% over 12 months

₹80.55 month-end · −70.9% since Dec '23

52-week range ₹61.44 to ₹112.63 · 1-year volatility 40.6%

Was the rally earned?

-17%share price, 1 yearMultiple-driven

Mostly the multiple.

Most of the fall came from investors paying a lower multiple (P/E 9.3x to 7.7x); per-share earnings added 0 points.
The share count barely moved.

Net profit growth+1 ptsNet profit was little changed.

P/E change-17 ptsThe P/E fell from 9.3x to 7.7x, which lowers the price.

Share count change-1 ptsShare count was little changed. More shares would count against the price.

What do "pts" mean?

"pts" are percentage points of the share price return. The parts add up to the total shown for each period. Because price = P/E × net profit ÷ share count, higher profit pushes the price up, a higher P/E pushes it up, and more shares push it down.

Example: if the price rose 34% and profit growth accounts for +58 pts while a lower P/E accounts for -24 pts, then 58 - 24 = 34. The +58 is not the profit growth rate itself: it is the part of the price move that profit growth explains.

Not shown for 3 years and 5 years: earnings were negative at one end, or there is not enough history.

Net profit is trailing twelve months as reported with a 60-day lag.

Compare this with TRENT

How rough has the ride been?

Maximum drawdown-79.0%not yet recovered

1-year volatility40.6%annualised

Beta vs sector index0.903-year daily, correlation 0.39

Volume spikes2last 90 sessions, 5x the 50-day median

Drawdown from peak

Largest drawdowns

-79.0% (2023-12 peak to 2026-03 low, not yet recovered)

Most recent volume spikes

2026-11-05: 12.9x the 50-day median, price +2.5% that day

2026-08-12: 5.1x the 50-day median, price -3.8% that day

Beta is the slope of daily returns against a market-cap-weighted index of the sector's other listed companies, built from today's constituents (so it excludes companies no longer listed).

Is it expensive against its own past and its peers?

7.7xP/E todayNear its historic low

Against its own history19th percentile

CheapestMedian 12.9xDearest

Usual range 7.1x to 19.5x since 2023-12.

Against Retail Trade7.7x vs 22.4x

This company

7.7x

Sector median

22.4x

66% below the Retail Trade median.

P/EP/BP/S

P/E (this company)10th to 90th percentile of its own historyIts medianRetail Trade median

The chart loads when you open this tab.

P/B (this company)10th to 90th percentile of its own historyIts medianRetail Trade median

The chart loads when you open this tab.

P/S (this company)10th to 90th percentile of its own historyIts medianRetail Trade median

How to read this

Shaded band: 10th to 90th percentile of the company's own P/E history; dotted line: its median; orange line: sector median (companies with a positive multiple, at least 5 in the sector).

Sector figures are built from today's listed companies, so they exclude companies that are no longer listed.

All terms explained in the glossary →

How Retail Trade is valued

Where does it rank among Retail Trade peers?

Each cell is the company's percentile rank among its Retail Trade peers (non-financial companies) that month.
Darker is better-ranked.
Rows marked ↓ are inverted (lower debt, shorter cash cycle and a lower P/E rank higher).

Where it ranks today

ROCE70th▼ 11 pts vs a year ago
Op. margin90thflat vs a year ago
Revenue growth14th▼ 27 pts vs a year ago
EPS growth29th▼ 29 pts vs a year ago
Debt/equity ↓42nd▼ 4 pts vs a year ago
Cash cycle ↓14th▼ 6 pts vs a year ago
P/E ↓94thflat vs a year ago
12M momentum45th▲ 22 pts vs a year ago

Rank history

ROCE

Op. margin

Revenue growth

EPS growth

Debt/equity ↓

Cash cycle ↓

P/E ↓

12M momentum

Dec '21Jul '22Jan '23Jul '23Jan '24Jul '24Jan '25Jul '25Jan '26Jul '26Nov '26

Lower rank Higher rank Not enough data

Percentiles use today's listed companies in the sector and need at least 5 peers with a value; grey cells have too few.
ROE is computed from net profit and book value where the source does not report it.

The Retail Trade sector page Watch it move against Retail Trade in the Observatory

What is the price implying?

~8%annual earnings growth implied by the price

At a P/E of 10.7x, the price would imply about 8.3%/yr earnings growth for 10 years under the same assumptions, but it is not ranked.

Earnings figures have not updated recently, so the company is left out of the lists.

“Implied growth” is what the current price would require under our stated assumptions, not what we expect.

What prices imply across Retail Trade The market-wide Expectations lists

Key figures

Share Priceclose 9 Nov: ₹80.55
P/E: 7.7x
ROCE: 19.0%
Market Cap: ₹527 cr
Revenue (TTM): ₹619 cr
P/S: 0.9x
P/B: 1.3x
ROE: 16.8%
Operating Margin: 27.0%
Debt / Equity: 0.6x
Promoter Holding: 55.0%
12M Momentum: -17.4%

52-week range

₹61.44₹112.63

37% of the way from its 52-week low to its high

Price risk

1Y volatility

40.6%

Beta vs sector

1-year daily

1.03

Balance sheet & cash

Interest cover

operating profit ÷ interest

4.7x

Cash from profit, 3Y

operating cash flow ÷ net profit

1.40x

Share count, 1Y

unchanged

Are profits backed by cash?

7 of 7checks within rangeAll clear

Other income reliance7%Within range

Other income as a share of pre-tax profit (trailing twelve months): 6.6%. Bands: below 15%, 15% to 35%, above 35%.

Tax rate27%Within range

Median quarterly effective tax rate over about 2.5 years: 27.0%. Bands: 15% to 35%, 5% to 15% or 35% to 50%, outside 5% to 50%.

Cash conversion1.40xWithin range

Operating cash flow divided by net profit over the last three fiscal years: 1.40x (cash from operations ₹287 cr, net profit ₹205 cr). Bands: 0.8x and above, 0.5x to 0.8x, below 0.5x.

Free cash flow5 of 5 yrsWithin range

Fiscal years with positive free cash flow in the last 5: 5. Bands: at least 80% of years, 40% to 80%, below 40%.

Receivable days vs history+2 daysWithin range

Debtor days are above the median of the previous three fiscal years by 2 days (141 vs 139). Bands: under 15 days, 15 to 45, over 45.

Capital work in progress0% of fixed assetsWithin range

Capital work-in-progress is 0% of fixed assets. Bands: not rising or up to 30%; rising for three years and above 30%; rising and above 60%.

Payable days+2 days / 2 yrsWithin range

Days payable changed by +2 over two years. Bands: rise of up to 30 days; more than 30 days.

Tap a check to see how it is measured

How to read this

Each check is a named rule with fixed thresholds, not a score. Annual statements are the latest restated figures, so a past year may differ from what was originally reported.

All terms explained in the glossary →

Who has been buying and selling?

Over 2 years, DIIs trimmed 7.4 pts; FIIs trimmed 3.0 pts.
The number of shareholders fell from 88,348 to 71,056 (-20%) between Dec 2023 and Jun 2026.

Holdings, Jun '26

How each group changed

GroupDec '23Jun '26Change

Promoters55.4%55.0%-0.4 pts

FIIs3.6%0.5%-3.0 pts

DIIs10.4%3.0%-7.4 pts

Public and others30.6%41.5%+10.8 pts

Number of shareholders

71,056shareholders-20% since Dec '23

Quarterly shareholding as reported, labelled by the quarter it covers (it becomes visible about two months later).
Shareholder counts are only available for recent quarters.

This quarter's smart-money board

What happened next to similar setups

+3.9%typical 12-month return vs the marketNot meaningfully different from the base rate

We found 50 past situations where a non-financial company looked like CREDO BRANDS MARKETING LIMITED today on valuation, return on capital, margins, debt, growth, price momentum, size and volatility.
Over the following 12 months the middle half of them returned −19% to +68% vs the market, against −2% for all non-financial companies in the same months.
The gap against the base rate (+5.9%, 80% range −3.7% to +19.2%) is within what chance and overlapping periods produce.

Where the 50 outcomes landed

Each dot is one past situation (hover or tap for details) · Solid dots are the closest matches, listed below · Shaded is the middle half of all companies in the same months · 7 beyond the range shown, drawn at the edge

Similar setups' median

+3.9%

All companies' median

−2.0%

Beat the market

54% vs 48%

50 past situations · 50 companies · 35 months · 2020–2025

The closest matches

Company	When	P/E	ROCE	12M mom.	Drawdown	Next 12 months
UCAL Producer Manufacturing	Jan 2020	6x	18%	−20%	−25%	−23%
ORIENTCER Non-Energy Minerals	Apr 2020	3x	—	−44%	−48%	+17%
SPORTKING Process Industries	Nov 2023	8x	18%	+16%	−12%	−7%
NRAIL Process Industries	Oct 2021	9x	17%	+63%	−15%	+37%
ORIENTPPR Process Industries	Mar 2020	2x	22%	−59%	−60%	−6%

Show the other 3 matches

Company	When	P/E	ROCE	12M mom.	Drawdown	Next 12 months
VINDHYATEL Industrial Services	Mar 2021	4x	14%	+89%	−13%	+2%
ESTER Process Industries	Jun 2022	7x	14%	−10%	−33%	−24%
AKSHARCHEM Process Industries	May 2025	8x	27%	−3%	−32%	−25%

How reliable is this?

Matched on P/E, P/S, ROCE, operating margin, debt/equity, interest cover, revenue growth, 12-month momentum, drawdown from 12-month high, size and volatility. Closest on: drawdown from 12-month high, 12-month momentum and P/S. One match per company and at most 7 from any one month.

Independent periods: the matches fall in 6 distinct 12-month windows. Matches from nearby months share the same market conditions, so fewer windows means less evidence.

How this is built

This is history, not a forecast. These are past situations where other companies had broadly similar reported numbers and price trends. What happened to them does not tell you what will happen to CREDO BRANDS MARKETING LIMITED. The comparison covers only 2020–2025, a single market period, and only companies still listed today. Companies that were delisted or went bankrupt are missing, which makes past outcomes look better than they were. Returns exclude dividends and are measured against an ApnaFunda-built index, not an official benchmark. Fundamentals are matched on a 60-day assumed reporting lag, not actual announcement dates. Its historical skill has not yet been measured. Past patterns may not repeat.

Methodology

How historical analogs are built

Data as of 2026-11-09. Outcome pool: Jan 2020 to Oct 2025.

For every company we look at the situation it is in today (valuation, return on capital, margins, debt, growth, 12-month price momentum, drawdown, size and volatility) and find past company-months that looked most like it. We then show what happened to those past situations over the following 12 months, measured against the ApnaFunda All index and against the base rate. It describes history. It does not predict anything.

What is compared

Feature	Weight	Non-financial	Financial
P/E	1	yes	yes
P/S	1	yes	—
P/B	1	—	yes
ROCE	1	yes	—
operating margin	1	yes	—
ROE	1	—	yes
debt/equity	0.75	yes	—
interest cover	0.5	yes	—
revenue growth	0.75	yes	yes
12-month momentum	1	yes	yes
drawdown from 12-month high	0.75	yes	yes
size	0.75	yes	yes
volatility	0.5	yes	yes

Weights were set by judgement before any outcome was looked at and are never tuned on results. Loss-making companies (negative P/E or net profit) are only matched with other loss-making companies. Banks, NBFCs and insurers are compared only with each other and use a different feature set. Every feature is converted, month by month, to its rank among companies in the same pool in that month, so a P/E of 30 in a hot market and a P/E of 22 in a cold one can match if both were equally expensive for their time. Only that month's data is used.

How closeness and the sample are defined

Distance is the weighted root-mean-square gap between the standardised features both companies have. A match needs at least 70% of the query's feature weight, a distance of at most 0.9, and 30 matches at minimum to be shown. We keep up to 50 matches with these exclusions: never the company itself, one match per company (its closest month), and at most 7 from any one calendar month so a single market episode cannot dominate.

Base rate

The base rate is the distribution of 12-month returns, relative to the market, of every eligible company-month in the same pool, with each month weighted to match the months the analogs came from. It answers: how did a random company do in these same months? Because matches from nearby months share the same market conditions, we also report the number of distinct 12-month windows behind a result, and a bootstrap that resamples months decides whether the analog median differs from the base rate at all. "Not meaningfully different" is the usual outcome and the page copy is written for it.

Limits you should know

One market period. The outcome pool covers 2020–2025 only (70 months), including the 2020 crash and the 2020–21 rally.
Survivorship. Only companies listed today are included. Delisted and bankrupt companies are missing, which flatters past outcomes, particularly for distressed-looking setups.
Price return only. Dividends are excluded, and the benchmark is an ApnaFunda market-cap-weighted index of the same listed companies, not an official index.
Reporting lag. Fundamentals are matched on an assumed 60-day lag after the quarter end, not on real announcement dates.
Pools: non-financial: 98,395 company-months from 2019 companies; financial: 5,659 company-months from 108 companies. 2349 companies currently have a result; the rest are suppressed because too few comparable situations exist.

Does it work? A walk-forward check

The walk-forward check has not been run for this build, so skill is shown as not yet measured.

Disclaimer

This is history, not a forecast. These are past situations where other companies had broadly similar reported numbers and price trends. What happened to them does not tell you what will happen to any company shown. The comparison covers only 2020–2025, a single market period, and only companies still listed today. Companies that were delisted or went bankrupt are missing, which makes past outcomes look better than they were. Returns exclude dividends and are measured against an ApnaFunda-built index, not an official benchmark. Fundamentals are matched on a 60-day assumed reporting lag, not actual announcement dates. Its historical skill has not yet been measured. Past patterns may not repeat.

What else looks like this?

Companies with the most similar financial profile today, regardless of industry.

SUYOG TELEMATICSSUYOG

Industrial Services

64%similar

market capP/E

KAMAT HOTELS (INDIA)KAMATHOTEL

Consumer Services

62%similar

operating marginmarket cap

CELLECOR GADGETSCELLECOR

Consumer Durables

58%similar

market capdebt/equity

HESTER BIOSCIENCESHESTERBIO

Health Technology

57%similar

debt/equitypromoter holding

BORANA WEAVESBORANA

Process Industries

55%similar

operating marginP/E

RADHIKA JEWELTECHRADHIKAJWE

Retail Trade

45%similar

revenueP/E

MSTCMSTCLTD

Retail Trade

20%similar

revenueoperating margin

MOTISONS JEWELLERSMOTISONS

Retail Trade

18%similar

ROCErevenue

Similarity is statistical, based on reported metrics; it does not imply similar business quality or future returns.

What changed?

19 events since Jun '24

2026
NovPriceVolume reached 12.9x its 50-day median on 2026-11-05; price +2.5% that day.
AugPriceVolume reached 5.1x its 50-day median on 2026-08-12; price -3.8% that day.
JunPeer rankSlipped to the 2nd quartile of Retail Trade on ROCE (from the top quartile).
MayPriceVolume reached 27.8x its 50-day median on 2026-05-22; price +8.9% that day.
MarPriceFell 79% from the Dec 2023 peak to the Mar 2026 low.
FebPriceVolume reached 8.2x its 50-day median on 2026-02-10; price -7.7% that day.
2025
DecValuationP/E fell below the 10th percentile of its own history to date (9.4x).
NovPriceVolume reached 5.4x its 50-day median on 2025-11-10; price -9.1% that day.

Show 11 earlier events

2025
AugPriceVolume reached 24.1x its 50-day median on 2025-08-01; price -20.0% that day.
JunResultsYear-on-year EPS growth turned positive.
JunInstitutionsFII + DII holding fell 3.5 pts over 2 quarters to 4.7%.
JunPeer rankMoved into the 2nd quartile of Retail Trade on EPS growth (from the 3rd quartile).
MayPriceVolume reached 16.7x its 50-day median on 2025-05-26; price +4.6% that day.
MarPeer rankMoved into the 3rd quartile of Retail Trade on EPS growth (from the bottom quartile).
2024
DecSharesShare count is up 200.0% over 12 months.
DecPriceVolume reached 7.4x its 50-day median on 2024-12-10; price +5.7% that day.
SepInstitutionsFII + DII holding fell 4.4 pts over 2 quarters to 9.5%.
AugPriceVolume reached 32.2x its 50-day median on 2024-08-07; price +13.6% that day.
JunDividendStarted paying a dividend (payout 5% of profit).

Events are generated from the data by fixed rules.
The month shown is when the change became visible in the reported figures, assuming a 60-day lag after each quarter end; it is not an announcement date.

Where price and fundamentals disagree, market-wide Rewind the whole market to any month

Monthly history36 months · 2023-12 to 2026-11

Month	P/E	Revenue (TTM)	ROE	ROCE	Debt / Equity
2026-11	7.7x	₹619 cr	16.8%	19.0%	0.6x
2026-10	6.6x	₹619 cr	16.6%	19.0%	0.6x
2026-09	6.9x	₹619 cr	16.6%	19.0%	0.6x
2026-08	7.1x	₹619 cr	16.6%	19.0%	0.6x
2026-07	7.6x	₹619 cr	16.6%	19.0%	0.6x
2026-06	7.9x	₹619 cr	16.6%	19.0%	0.6x
2026-05	7.9x	₹619 cr	16.6%	19.0%	0.6x
2026-04	7.2x	₹619 cr	16.6%	19.0%	0.6x
2026-03	5.9x	₹619 cr	16.6%	19.0%	0.6x
2026-02	8.0x	₹619 cr	16.6%	19.0%	0.6x
2026-01	8.5x	₹619 cr	16.6%	19.0%	0.6x
2025-12	9.4x	₹619 cr	16.6%	19.0%	0.6x
2025-11	9.3x	₹619 cr	16.6%	19.0%	0.6x
2025-10	10.3x	₹619 cr	16.6%	19.0%	0.6x
2025-09	10.0x	₹619 cr	16.6%	19.0%	0.6x
2025-08	10.9x	₹619 cr	16.6%	19.0%	0.6x
2025-07	14.9x	₹619 cr	16.6%	19.0%	0.6x
2025-06	15.1x	₹619 cr	16.6%	19.0%	0.6x
2025-05	17.2x	₹599 cr	17.8%	19.0%	0.7x
2025-04	13.1x	₹599 cr	17.8%	19.0%	0.7x
2025-03	12.5x	₹599 cr	17.8%	19.0%	0.7x
2025-02	12.8x	₹593 cr	17.3%	19.0%	0.7x
2025-01	15.6x	₹593 cr	17.3%	19.0%	0.7x
2024-12	18.3x	₹593 cr	17.3%	19.0%	0.7x
2024-11	18.2x	₹573 cr	17.8%	19.0%	0.7x
2024-10	18.7x	₹573 cr	17.8%	19.0%	0.7x
2024-09	20.3x	₹573 cr	17.8%	19.0%	0.7x
2024-08	21.5x	₹567 cr	17.5%	19.0%	0.7x
2024-07	16.6x	₹567 cr	17.5%	19.0%	0.7x
2024-06	16.9x	₹567 cr	17.5%	19.0%	0.7x
2024-05	13.5x	₹567 cr	26.7%	28.0%	0.7x
2024-04	15.2x	₹567 cr	26.7%	28.0%	0.7x
2024-03	13.9x	₹567 cr	26.7%	28.0%	0.7x
2024-02	17.8x	₹547 cr	27.8%	28.0%	0.7x
2024-01	20.9x	₹547 cr	27.8%	28.0%	0.7x
2023-12	23.0x	₹547 cr	27.8%	28.0%	0.7x

Methodology and data notes